Marketing, sponsorship and brand partnerships

Lagardère Sports creates passionate connections between fans and sports properties. We take it one step further, using fan enthusiasm and identification as a powerful lever to drive results.

Brand consulting, activation
and digital services

For some of the largest and most recognized brands in the world, we provide advisory and activation services to maximize their investments in sport, entertainment…


Talent representation and management is the foundation of modern sports marketing. Lagardère Sports is the global leader. We build and manage powerful personal brands for our clients.

Content creation, media rights,
production & distribution

We guide clients through the changing landscape of the sport media market.

Stadium and arena
management solutions

Lagardère Sports offers the full range of services needed for stadium consulting and management to sport and entertainment venues the world over.


Lagardère Sport ensures that events help clients reach their sales, sponsorship and media objectives. We own, organize and produce a prestigious programme of top-tier events throughout the world.