Lagardère Sports integrated approach offers a complete suite of services and solutions to the major event industry, supporting the entire event lifecycle from bidding to event delivery and generating great legacies. We help reduce risks and lower costs for cities, governments, owners, bidders and organisers of major events.

As lead technical advisors, we develop and manage bids, support detailed event planning and delivery, and provide pragmatic marketing and sales advice that help maximise revenues. Whether it be assisting to oversee most valuable events or optimising revenue streams, our support is founded in a proven strategic approach

informed by deep subject matter knowledge.

Our proven track record in major events includes: lead technical advisor to the Rio 2016 Olympic Games bid; restructuring the bidding process and Games management system for the Commonwealth Games Federation; selling the IOC`s media rights across Europe for the 2014 and 2016 Olympic Games; consistently setting new benchmarks in sponsorship sales for five Commonwealth Games; and helping deliver operations or strategic support to six Olympic Games, five Commonwealth Games, two Pan-American Games, Asian Games and All-Africa Games.

olympics-major-1

Our unique approach with national teams converts national pride and emotion into revenues for National Olympic Committees and National Federations while generating exceptional business results for the brands that align with them.

We sell marketing and business-wide partnerships to leading Olympic teams such as Australia and France, and commercialise national event and team programmes such as German Handball or the British Swimming Team.

In the past, we have developed the Team GB brand and devised its commercial programme, and consulted the IOC and NOCs in Asia and Europe.

olympics-major-2

Our unique approach with national teams converts national pride and emotion into revenues for National Olympic Committees and National Federations while generating exceptional business results for the brands that align with them.

We sell marketing and business-wide partnerships to leading Olympic teams such as Australia and France, and commercialise national event and team programmes such as German Handball or the British Swimming Team.

In the past, we have developed the Team GB brand and devised its commercial programme, and consulted the IOC and NOCs in Asia and Europe.

We work across all Olympic Sports, be it at the federation level or World, Continental or National Championships around the globe.

We created digital assets for the International Gymnastics Federation, have designed and supported bid processes for Rugby World Cup and other great events worldwide, devised and operated the knowledge management platform of the International Ice Hockey Federation,

designed commercial revenue programmes for European Swimming and sold commercial assets for FIS Ski events in Germany.

With our long-standing commitment to major events and the Olympic movement we are best placed to help clients achieve their goals by utilising and maximising the vast opportunities that these thrilling events can bring.

Olympics_CommonwealthGames_Cycling Olympics_CommonwealthGames_Cycling