Paris, 2 September 2019 – Lagardère Sports, part of Lagardère Sports and Entertainment and the exclusive agency of AS Saint-Etienne (ASSE), has today announced the signing of a new partnership between ASSE and ZEbet for the 2019/20 season.

ZEbet was launched in 2014 by Zeturf, the second biggest online horse betting company in France. With a licence from French online gaming regulator Arjel, ZEbet has established itself as a recognised player on the betting market in Europe, with more than 100,000 active users each month. The company intends to continue its development in France and internationally.

By becoming an official partner of AS Saint-Étienne, ZEbet’s name will appear on the team’s training bibs and on the advertising panels at the Geoffroy-Guichard stadium on match nights. The brand can also use the image of the club in its future communications (the label “Official Partner of AS Saint-Etienne”, logos, player imagery etc.) and will be present in all of the club’s digital and print communication media. Different activations will be established throughout the season.

Roland Romeyer, President of AS Saint-Etienne: “We are delighted and proud to welcome ZEbet as official partner of AS Saint-Etienne. This new partnership shows the attractiveness of ASSE, generally considered to have the best image among professional clubs in France. We can’t wait to start this new adventure and create amazing projects together.”

Emmanuel de Rohan-Chabot, General Director of ZEbet“The brand and its staff are very proud to become an official partner of ASSE. Over the coming months we are looking forward to proposing original strategies that will have a positive impact on supporters of the club and betting fans. Being a partner of the ASSE institution is a new opportunity to write a beautiful page in our history, with enthusiasm and ambition.”

Laurent Moretti, General Director France at Lagardère Sports: “We are proud of the signing of this new partnership between AS Saint-Étienne and ZEbet. We wish this new venture every success and influence for the upcoming season.”

About Lagardère Sports

Lagardère Sports is a leading sport marketing agency, with a global network of local experts dedicated to delivering innovative solutions that meet our clients’ needs. We believe sport inspires emotions and passion that are essential to enrich people’s lives and generate powerful collective experiences. At Lagardère Sports, we dedicate our expertise and passion to provide our clients with privileged access to the infinite opportunities of sports. Lagardère Sports is part of Lagardère Sports and Entertainment, a company with more than 1,700 employees worldwide and 50 years of experience.