Paris, 11 October 2019 – Lagardère Sports, a company of Lagardère Sports and Entertainment, is proud to announce today a partnership between Spanish football club Grenada CF and Winamax, for the 2019/2020 season.

Winamax, a global leader of online poker, has signed an agreement with the Andalusian club that will see its logo displayed on the front of the first team and reserve team shirts of Granada CF for the 2019/2020 season.

Granada’s shirts will bear the logo of Winamax, one of the world’s biggest names in online poker, for the 2019/2020 season. This agreement sees the platform becoming the main sponsor of the Andalusian club, which will see the letter “W” in red with a white border on the front of the first team shirts as well as those of the reserve team, Recreativo Granada.

Not just shirt sponsorship:

The agreement reached by both parties will have many benefits for fans of the ‘red and whites’. Throughout the year, Winamax will distribute VIP tickets for matches as well as Granada CF shirts at its online poker tournaments. Fans will also have the opportunity to meet their idols at one of the events held by the club and the betting platform during the season, with more surprises to come later.

Alexandre Roos, President and General Director at Winamax: “We are delighted to be the main sponsor of Granada CF, a historical Andalusian club. We fully share their family values and fighting spirit. Winamax will proudly accompany and support the team throughout the season.”

Granada FC has been sporting the “W” logo since the first game of the season, which took place on Saturday 17 August at the Cerámica stadium against Villareal (4-4). The club has had a great start to the season, currently lying in 4th place in La Liga Santander, having beaten Barcelona 2-0.

John Jiang, President of Granada CF: “We are very thankful for Winamax’s support upon our return to the top flight and we are delighted to have such a prestigious sponsor. We will fight together for success this season.”

Laurent Moretti, General Director France at Lagardère Sports: “With this agreement, Lagardère Sports is demonstrating its ability to offer relevant partnerships beyond its national playing field. Football has no boundaries and what it can bring to a brand is limitless. This association meets the objectives of both parties: on the club’s side, active support to compete effectively in La Liga and on the brand side a desire for international development. We wish this partnership every success.”

About Winamax

Winamax, a market leader in France for poker and a leading player in sports betting, has become a European leader in online poker with a successful launch in Spain a year ago (more than 150,000 players recruited).

About Lagardère Sports:

Lagardère Sports is a leading sports marketing agency, enhancing the global network of local experts dedicated to providing innovative solutions to its clients. Sport has the particular power to elicit emotions and generate passion, can be sources of personal enrichment and sharing, and cause intense collective experiences. At Lagardère Sports, we dedicate our passion and expertise to our clients by offering them privileged access to the endless opportunities within sports. Lagardère Sports is part of Lagardère Sports and Entertainment with more than 1,700 employees worldwide, and has a history spanning back over 50 years.

Press contact
Pierre-Marie Blois – Director of Operations and Communication
T +33(0)6 82 68 51 61
E pmblois@lagardere-se.com