Leicester City Football Club announces W88 as Official Betting Partner

The global gaming leader has signed a two-year agreement

Leicester City Football Club is delighted to announce a deal for global online gaming leader W88 to become Official Betting Partner for the 2018/19 and 2019/20 Premier League seasons.

Under the terms of the two-year agreement, W88 will be able to leverage Leicester City’s global brand in its marketing activities, develop unique content with the Club’s football stars, and benefit from brand exposure on pitch-side LED advertising. The deal was brokered by leading sports marketing agency Lagardère Sports.

“We are very proud to partner with Leicester City Football Club, who have experienced incredible worldwide growth since winning the Premier League in 2015/16,” said a spokesperson from W88. “We are confident that our partnership with Leicester City will allow us to bring football fans and customers in Asia closer to the Club, and we look forward to engaging with them to build lasting relationships.”

Jonathan Gregory, Leicester City Commercial Director said: “We are delighted to welcome W88 to Leicester City as an Official Partner. It’s exciting to have such an ambitious brand on board and we look forward to creating unique content and offerings for our fans in the UK and around the world.”

Lee Goldwater, Sales Director UK, Lagardère Sports, said: “This partnership gives both businesses a powerful platform to not only connect with new and existing audiences, but also build meaningful activations to improve fan experiences.  We look forward to seeing the positive long-term impact this will create for both brands.”

With an enviable reputation for its integrity, reliability and innovation, W88 boasts a strong presence in Asia and offers an impressive array of products from sports betting to live dealer casino, poker and slots, and more that are available in multiple formats and languages across different devices.


Media enquiries should be directed to:

Leicester City Communications Team
0116 229 4924


Charissa Eng
Corporate Communications, Lagardère Sports

Notes to Editors
Leicester City has been under the ownership of Thai duty free company King Power International since August 2010. Then in English football’s second tier (now known as the EFL Championship) the Club won promotion to the top flight in 2014 and became only the sixth team to win the title in the Premier League era two years later.

Leicester City Football Club
Leicester City Football Club was formed in 1884 and competes in English football’s highest division – the Premier League. The Club has been under King Power’s ownership since 2010 and is based at King Power Stadium in the East Midlands city of Leicester, around 160km north of London. In 2016, the Club produced one of the greatest sporting miracles of all time, defying pre-season odds of 5000-1 to win the Premier League title for the first time. In March 2017, during its first ever UEFA Champions League campaign, the Club produced the best performance by a British team in the competition that season by reaching the quarter-finals. 

King Power
King Power International Group of companies is headquartered in Bangkok and is under the control of the Srivaddhanaprabha family. The Group’s primary activity is the operation of airport and downtown duty free shops and the turnover is currently ranked seventh globally. The Group also operates a hotel, theatres and restaurants in Bangkok, and hold the inflight concession for national carrier Thai Airways. The company was founded by Chairman Vichai Srivaddhanaprabha in 1989, and directly employs 10,500 people in Thailand. Leicester City Football Club and Belgian club OH Leuven are owned by Group companies.