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As of 1st August, the sports marketing agency UFA Sports, based in Hamburg, Germany, will be operating under the name U! Sports 

Hamburg, 1st August 2016. The change of name from UFA Sports GmbH to U! Sports GmbH is applicable from the 1st August 2016. The reason for this new agency brand is the expiring right to the use of the brand name ‘UFA Sports’ and the consequent pursuit of Lagardère Sports’ and U! Sports’ 2-brand-strategy in the German market.

Background: UFA Sports was acquired by Lagardère Sports and Entertainment during 2015. Through this connection, a 2-brand-strategy has been adopted, in which both of the agencies operate individually and independently within the market, consequently representing their respective objectives and needs of their rights holders and sponsors.

The Hamburg based agency U! Sports is a modern, flexible and innovative service provider for rights holders and clients. The core business is the marketing of commercial rights for sports rights holders in Germany, particular in the sport of football.

Individuality, professionalism and transparency are the cornerstones for services in the areas of sponsoring and corporate hospitality products, development of communication solutions for clients and consulting for rights holders.

Through a consequent and successful development of its portfolio in the past years, U! Sports has developed into a boutique for rights holders and clients with unique culture and radiance.

 

About U! Sports GmbH

The Hamburg based agency U! Sports is a modern, flexible and innovative service provider for rights holders and clients. The core business is the marketing of commercial rights for sports rights holders in Germany, particular in the sport of football.

The agency’s customers include, amongst others, FC St. Pauli, 1. FC Union Berlin, FC Ingolstadt 04 and the Bavarian Football Association (BFV). The company has its headquarters in Hamburg, with other offices in Berlin, Munich, Ingolstadt, Stuttgart, Heidenheim, Bratislava and Saudi Arabia.

U! Sports is a company of Lagardère Sports and Entertainment part of the Lagardère Group. Lagardère Sports and Entertainment has more than 1,600 employees worldwide with offices and operations in more than 25 countries.

 

Contact:

U! Sports GmbH
Eva Bergmann
Tel.: +49 (0)40 380371710
E-Mail: info@usports.de
www.usports.de