London, 29 April – Lagardère Sports today announced that it has renewed an exclusive deal with the VTB United League to sell the media broadcasting rights for the international basketball league worldwide (excluding the six participating countries). The deal includes rights across all broadcasting platforms and will run for three additional seasons, starting from the 2019-20 season.

Lagardère Sports will continue to use its expertise and global network to maximise distribution and increase the visibility of the league around the world, maintaining the VTB United league’s position as one of the strongest basketball competitions in Europe.

The VTB United League is a European basketball club tournament established in 2008 under the umbrella of the Russian Basketball Federation and sponsored by the VTB (Vneshtorgbank), uniting leading Eastern European basketball clubs.

The current 2018–19 campaign constitutes the VTB United League’s 10th season. Currently, a total of 14 teams from Russia, Belarus, Estonia, Kazakhstan, Latvia and Poland contest in the league. This broad representation has contributed to the formation of a truly pan-European basketball competition.

Tigran Sirunyan, Vice President, Media – Europe, Lagardère Sports said: “We are delighted that our relationship with the VTB United League will continue into the next three seasons and feel confident that it will grow from strength to strength. Our dedicated team has already accomplished great things, but we look forward to taking distribution to the next level.”

Ilona Korstin, General Manager, VTB United League said: “Lagardère Sports has proven to be a great partner for the promotion of the VTB United League. They have made a substantial contribution to building the stature of this reputable and successful competition. We are delighted to extend this deal into the next three seasons.”

About Lagardère Sports
Lagardère Sports is a leading sport marketing agency, with a global network of local experts dedicated to delivering innovative solutions that meet our clients’ needs. We believe sport inspires emotions and passion that are essential to enrich people’s lives and generate powerful collective experiences. At Lagardère Sports, we dedicate our expertise and passion to provide our clients with privileged access to the infinite opportunities of sports. Lagardère Sports is part of Lagardère Sports and Entertainment, a company with more than 1,700 employees worldwide and 50 years of experience.

About VTB United League
VTB United League is an international professional men’s basketball league that was founded in 2008. Its goal is to unite the leading basketball clubs of Eastern Europe and Northern Europe together into one league. At the moment many top-rated European clubs participate in the VTB United league, such as CSKA (Moscow), UNICS (Kazan), Khimki (Moscow region), Zenit (Saint-Petersburg) and others.