China, 6 March 2020 – OPPO will announce a 4-year partnership (2020-2023) with Boston Marathon as it’s official partner This deal is lead by Lagardère Sports China, and it is a key milestone for both OPPO and Lagardere Sports.

With the help from Lagardère Sports, OPPO has become the first Asian brand as Boston Marathon’s official partner. It’s a great opportunity for OPPO to enter the US market with the significant influence of Boston Marathon, this iconic sports IP will surely help OPPO go global.

OPPO’s mention on the partnership to be shared in the press conference : “Marathon is a popular sports with long history. Boston Marathon is world’s greatest professional marathon with over 120 years history which is the dream race for runners’ all over the world. Through this top level partnership, technology and sports, the two hottest trends get closer, communicate with consumers technological innovation and marathon spirit, sharing the same core value of beyond the boundaries. In the following 4 years, OPPO will conduct in-depth brand and product cooperation with Boston Marathon, including smart phones, smart watches and more IOT products. Runners could use OPPO watch to detect physiological data during the race, which is also an affirmation of our products by Boston Marathon. In addition, we will invite OPPO users to participate in this top marathon. Because of the coronavirus, the launch event will only have online livestreaming, we hope that the coronavirus situation will end as soon as possible, and we can take steps to run very soon.”

About OPPO

OPPO is a leading global smart device brand. Since the launch of its first mobile phone – “Smiley Face” – in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find X and Reno series. Beyond devices, OPPO provides its users with the ColorOS operating system and internet services like OPPO Cloud and OPPO+. OPPO operates in more than 40 countries and regions, with 6 Research Institutes and 4 R&D Centers worldwide, as well as an International Design Center in London. More than 40,000 of OPPO’s employees are dedicated to creating a better life for customers around the world.