London, 1 February 2019 – This week, it was announced that Lagardère Sports has been nominated for two Yahoo Sports Technology Awards, the leading global celebration of technology-led innovation across the international sports sector.

Lagardère Sports’ Digital team has been nominated for Best App for its work with West Ham United last year. Wishing to break the mould, the London-based club challenged Lagardère to create a unique application that stands out from the competition. The core aim was to ensure that fans visit the app throughout the week, not just on match days.

The app launched ahead of the season with exclusive content including the first interview with new signing Lucas Perez, as well as the Hammers Jeopardy Quiz and a selfie feature catering to a younger audience.

In addition, Lagardère Sports has been nominated as Agency of the Year.

Lagardère Sports and its consulting agency Lagardère Plus produced digital fan experiences for the title sponsor TOTAL and official sponsor Orange, bringing fans closer to the excitement of tournament football, offering a social and thrilling experience while promoting core values of the sport.

Watch TOTAL Social Stadium below:

The winners will be announced in London on May 2nd