Paris, 14 May 2018 – Lagardère Sports, a company of Lagardère Sports and Entertainment, has announced the new three-year partnership between Racing Club de Lens and Italian sports kit supplier Macron, starting from the 2018/2019 season.  As the exclusive agency for the Lens-based club, Lagardère Sports has played a part in the relationship between the brand and the club.  This partnership has led to Macron becoming Racing Club de Lens’ major sponsor.  Founded in 1971 in Bologne, Macron has developed products in four major sectors:

  • Teamwear: clothing and accessories for sports teams (football, rugby, basketball, volleyball, handball, futsal and racing);
  • Merchandising: official kits, products to be worn during leisure time and sponsored accessories for club supporters;
  • Running & Fitness: technical clothing for individual runners and for indoor training sessions;
  • Athleisure: sports-inspired clothing to wear during leisure time, aimed at those who wish to wear Macron outside of sporting activities. Macron owes its success to its ability to interpret the needs of people who practice sport by creating high quality and technical products.

Today, Macron is the official sponsor of more than 60 professional national clubs and teams around the world.  As the official kit supplier for Racing Club de Lens, Macron will supply kits to all professional players, to the training centre and to club staff members for training sessions and matches, as well as to the Sang et Or courses.  The brand will also supply Racing Club de Lens stores with complete collections of associated products for supporters.

Gianluca Pavanello, Chairman and CEO of Macron says “We are very pleased to become a kit supplier partner of RACING CLUB DE LENS, which is a long-standing club in French football with an extraordinary stadium and audience.  We are going to put all our effort into creating product ranges that respect the history and values of the Club and we hope “the Sang et Or” rejoin the elite of the French footballing world as soon as possible!”

Arnaud Pouille, Managing Director of Racing Club de Lens says “We are excited to announce this partnership with Macron, which is in sync with the Club’s strategy and challenges.  All clothing ranges are custom-designed for the Sang et Or courses and match our values, which are deeply held in this mining town (pride, proximity, passion and trust).  The new jerseys and the new collection of products will be unveiled at the beginning of next season.”

Laurent Moretti, Managing Director of Lagardère Sports in France says “Entering this agreement with the kit supplier Macron is a real opportunity for the Lens-based club.  It reflects Lagardère Sports’ ability to offer a promising partnership that is in sync with the objectives of both parties. We wish Racing Club de Lens and Macron three wonderful seasons to come.”