Paris, 4 February  2020  Lagardère Sports, a company of Lagardère Sports and Entertainment company, exclusive agency of RC Lens, has today announced the partnership between Racing Club de Lens and Lifebox, a company that has been a home safety and security specialist for 14 years.

Based in Evry, Lifebox has been a home safety and security specialist for 14 years. The brand offers its products and services at numerous retail outlets all over France, always in compliance with applicable standards.

The company is an expert in its field and is active in five main areas: fire protection, home automation, alarms and video surveillance, property security and personal security. Lifebox wants to modernise home safety and security, and is committed to constant innovation through its teams.

Lifebox offers a whole range of safety and security products: detectors (smoke, carbon monoxide, water, heat, gas), fire extinguishers, alarms, safes, connected objects etc., all with warranties ranging from 1 to 10 years depending on the model.

By becoming an Official Supplier of RC Lens, Lifebox will benefit from visibility on LED boards on match nights at Stade Bollaert-Delelis, access to private training at La Gaillette training centre and seats at first team matches. In addition, the brand may use the club’s image in its future communications (“RC Lens Official Supplier” label, logos, collective images of players etc.)

François de Lacvivier, Founding President of Lifebox: “We are very proud to become an official supplier to Racing Club de Lens for the 2019/2020 season. The partnership with this great club in the Hauts de France region, much loved by its supporters, is an opportunity for our brand to convey our values through the team. For us, the partnership represents the opportunity to spread our message so that everyone learns that safety and security are not optional, whether on the pitch or elsewhere. So we can take full advantage of these great emotional moments during RC Lens matches and do so with confidence. May the season be a beautiful one!”

Arnaud Pouille, Managing Director at Racing Club de Lens: “Racing Club de Lens is delighted to welcome a new partner. Lifebox has arrived outside the transfer window but we are welcoming them with open arms! We are honoured by the trust that Lifebox has placed in us by becoming an official supplier and we are certain that this partnership between our brands will be positive in every way.”

Laurent Moretti, General Director France at Lagardère Sports: “This partnership between RC Lens and the Lifebox brand reaffirms the ability of our teams to meet brands’ challenges and shows the confidence the club places in us. We wish the team and Lifebox a great season.”

About Lagardère Sports

Lagardère Sports is a leading sports and entertainment marketing agency, enhancing the global network of local experts dedicated to providing innovative solutions to its clients. Sport has the particular power to elicit emotions and generate passion, can be sources of personal enrichment and sharing, and cause intense collective experiences. At Lagardère Sports, we dedicate our passion and expertise to our clients by offering them privileged access to the endless opportunities within sports and entertainment. Lagardère Sports is part of Lagardère Sports and Entertainment with more than 1700 employees worldwide, and has a history spanning back over 50 years.

Press contact 

Pierre-Marie Blois – Director of Operations and Communication

T +33(0)6 82 68 51 61 E pmblois@lagardere-se.com