1 July 2019 – The international sports agency, Lagardère Sports, has partnered with German handball record-holding champion, THW Kiel. Mario Biedermann and Christian Schmidt at Lagardère Sports will provide on-site support for THW Kiel and FTS Concept – the agency of former THW Managing Director, Thorsten Storm – in the acquisition of new customers and the identification, as well as development of, new products and sponsoring opportunities.

As such, Lagardère Sports is further expanding its handball portfolio through this long-term partnership with THW Kiel – one of the top clubs in the LIQUI MOLY Handball-Bundesliga.

Hendrik Schiphorst, Executive Vice President at Lagardère Sports, says: “We are delighted to be working with THW Kiel, a leader in European handball. THW is an extremely attractive communication platform for companies and I am certain that our highly motivated team will produce brilliant work alongside Thorsten Storm to significantly expand the sponsor family”.

Dr. Marc Weinstock, Chairman of the Supervisory Board at THW Kiel, claims: “We are looking forward to collaborating with Lagardère Sports as an international marketing partner who will continue to drive our acquisition of new customers forward. Under the leadership of FTS Concept and Thorsten Storm, we feel we can rely on an extremely competent marketing team”.

Thorsten Storm, owner and Managing Director of THW marketer FTS Concept, adds: “With Lagardère Sports on our side, we’ll be able to expand THW Kiel’s marketing opportunities even further. In addition to driving THW Kiel forward through its strong international network , Lagardère Sports’ contribution will also undoubtedly boost regional companies in the surrounding area.”

Lagardère Sports is an existing exclusive marketing partner for the German Handball Federation (DHB), the first division team Füchse Berlin and the second division team Handball Sport Verein Hamburg.

About THW Kiel
With three triumphs in the Champions League, four EHF Cup victories, 20 German championships and eleven DHB-Pokal victories, THW Kiel is the most successful German handball club. Its sporting home is the Sparkassen-Arena in Kiel, which has been sold out at every Bundesliga home game for decades. Fans of the German record champion and Cup winner come from all over Europe. More than 300,000 people closely follow THW Kiel on its various social media channels.– In terms of digital reach, THW Kiel is the strongest purely handball club in Europe.