NEW YORK, October 4, 2017 – Lagardère Sports and SportsBusiness Journal/Daily have reached a partnership that will make the global sports marketing agency the title partner of the inaugural Lagardère Sports esports Risingconference. Held on November 9, at the Marriott Marina Del Rey in Marina Del Rey, California, Lagardère Sports esports Rising will take an in-depth look at the global esports landscape from rights holders to brands, and the potential for the industry moving forward.

 Lagardère Sports leverages its more than 50 years of sports marketing experience to build an unparalleled global network of experts who provide cutting edge services for media companies, rights holders, brands, athletes, and events. Lagardère Sports’ thriving global esports practice offers comprehensive end-to-end services including strategic brand consulting, team marketing and sales, as well as brand and event activation capabilities.

“We are committed to serving as a business accelerator for rights holders and brands in all places where fans are engaging with sports, and esports is a growing industry with an exciting trajectory,” said Andrew N. Pierce, Lagardère Sports President & CEO, Americas. “The launch of SportsBusiness Journal/Daily’s first dedicated esports conference is emblematic of how that industry is surging on the sports landscape, and we’re excited to partner with them on esports Rising and play a leadership role in the insightful conversations that will take place at the conference.”

The ecosystem of esports is already thriving and future projections show that these numbers will only continue to increase. Lagardère Sports esports Rising will provide the ideal landscape to examine all facets of the booming industry and provide open dialogue between top stakeholders. The conference agenda is filled with roundtable sessions and presentations from renowned industry influencers, including Robert Müller Von Vultejus, Managing Director, Lagardère Sports Germany; Peter Levin, President of Interactive Ventures, Games and Digital Strategy, Lionsgate; Paul Ward, Founder and Chief Executive Officer, Esports Arena; Brendan Donohue, Managing Director, NBA 2K League; Todd Sitrin, Senior Vice President and General Manager, EA Competitive Gaming Division, and many more.

About Lagardère Sports

Lagardère Sports is a leading sports marketing agency, with a global network of local experts dedicated to delivering innovative solutions that meet our clients’ needs. We believe sport inspires emotions and passion that are essential to enrich people’s lives and generate powerful collective experiences. At Lagardère Sports, we dedicate our expertise and passion to provide our clients with privileged access to the infinite opportunities of sports. Lagardère Sports is part of Lagardère Sports and Entertainment, a company with more than 1,600 employees worldwide and 50 years of experience.

About Street & Smith’s Sports Group

With 80 reporters, editors and guest columnists, SportsBusiness Journal is the category-leading weekly magazine covering sports business. SportsBusiness Daily summarizes industry news reported by more than 600 media outlets. SportsBusiness Global covers sports business news stories throughout the world by following more than 200 local language publications and media outlets. Resource Guide LIVE is a digital sports industry marketplace directory with listings on more than 75,000 people and 11,000 companies. The Sports Business Conference and Events Group annually presents 12 leading sports industry conferences and events.

Please visit all of our websites –, and The Sports Business Group is a division of American City Business Journals (ACBJ), which comprises weekly business journals, and Hemmings Motor News. ACBJ is part of Advance Publications.


Carmine N. Tiso
Lagardère Sports