Alfie Plant 2

London, 29 August 2017 – Lagardère Sports today announced it has signed a multiyear management and commercial representation agreement with English golfer Alfie Plant, for when he turns professional. Plant, who recently turned 25 and hails from Bexleyheath in South East London, has this week been confirmed in the ten man GB&I team to face the USA in the 46th Walker Cup at the Los Angeles Country Club.  He will then move to the professional ranks following the Walker Cup.

Plant’s amateur career to date has been impressive – as well as being a member of the England Elite squad he also secured notable wins at the Lytham Trophy in 2016 and then the European Amateur Championships in 2017.  His European Amateur victory gained him entry into the Open Championships at Birkdale where he went on to win the coveted Silver Medal as the highest finishing amateur.

Having recently launched a player management offering in Europe, Lagardère Sports is delighted to announce Plant as a key signing. Jamie Salmon, Head of European Golf, Lagardère Sports, said: “We’re thrilled to announce Alfie as one of our first major signings in Europe and look forward to working closely with him in what is a very exciting time in his career.  We’ve been really impressed with everything about Alfie both on and off the course, and the way he handled the attention and media spotlight at the Open was a glowing testament to his character.”

Plant added: “When I turn pro I’m really pleased to be joining Lagardère Sports – everything felt right about the company given its experience and set up globally. They have a great team of people and I’m really excited about the next chapter for Team Alfie.”


About Lagardère Sports
Lagardère Sports is a leading sport marketing agency, with a global network of local experts dedicated to delivering innovative solutions that meet our clients’ needs. We believe sport inspires emotions and passion that are essential to enrich people’s lives and generate powerful collective experiences. At Lagardère Sports, we dedicate our expertise and passion to provide our clients with privileged access to the infinite opportunities of sports. Lagardère Sports is part of Lagardère Sports and Entertainment, a company with more than 1,600 employees worldwide and 50 years of experience.

Press Contact:
Sutveer Kaur
Communications Manager