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London, 11 June 2018 – Lagardère Sports today announced it has been appointed as the exclusive LED perimeter advertising sales agency for 2016 English Premier League (EPL) champions Leicester City FC. The multi-year deal, which will begin from the 2018/2019 season, further cements the agency’s position as the market leader in Premier League LED advertising sales.

Leicester City FC is another strong addition to Lagardère Sports’ already significant portfolio of UK football rights, with the agency representing over 40 football clubs exclusively and set to boast exclusive LED advertising rights at a minimum of 12 Premier League clubs for the 2018/19 season.

Carl Woodman, Managing Director UK, Lagardère Sports said: “We’re delighted to be working with an exciting club like Leicester City. The team continue to rouse emotions and inspire fans across the world and we’re looking forward to utilising their global appeal to deliver maximum value.

“With their Premier League matches broadcast in over 228 territories, the addition of Leicester City FC to our extensive club portfolio continues to offer a fantastic global platform for our clients, and we’re ready to create advertising packages that will allow international brands to leverage the popularity of football and increase their visibility in key markets.”

Jonathan Gregory, Commercial Director, LCFC said: “Lagardère Sports is at the forefront of football advertising sales in the UK and its strong global network confirmed it was the ideal partner for our club. We wanted to secure strong international brands to be associated with our football club, and with their market leading position and clear track record of success, we’re certain that having Lagardère Sports’ support will help us achieve these goals.”

Lagardère Sports is a key service provider and long-term partner of the Premier League, the Football League and the Football Association in the UK, delivering production and signage solutions across major competitions. It’s current exclusive Premier League club portfolio also includes AFC Bournemouth, Brighton & Hove Albion, Burnley, Cardiff City, Huddersfield Town, Everton, Newcastle United, Southampton, Watford, Wolverhampton Wanderers and West Ham United.


About Lagardère Sports
Lagardère Sports is a leading sport marketing agency, with a global network of local experts dedicated to delivering innovative solutions that meet our clients’ needs. We believe sport inspires emotions and passion that are essential to enrich people’s lives and generate powerful collective experiences. At Lagardère Sports, we dedicate our expertise and passion to provide our clients with privileged access to the infinite opportunities of sports. Lagardère Sports is part of Lagardère Sports and Entertainment, a company with more than 1,700 employees worldwide and 50 years of experience.

About Leicester City
Leicester City Football Club was formed in 1884 and competes in English football’s highest division – the Premier League. The club has been under King Power’s ownership since 2010 and is based at King Power Stadium in the East Midlands city of Leicester, around 160km north of London. In 2016, the club produced one of the greatest sporting miracles of all time, defying pre-season odds of 5000-1 to win the Premier League title for the first time. In March 2017, during its first ever UEFA Champions League campaign, the club produced the best performance by a British team in the competition that season by reaching the quarter-finals.