Vietnam, 26 September 2018 – Following a successful partnership with Southeast Asia’s most prestigious football championship in 2016, Pinaco – Southeast Asia’s leading dry cell and storage battery manufacturer – has renewed its partnership with the AFF Suzuki Cup this year as an official supporter.

Driven by a business philosophy that “energy leads to success”, Pinaco’s objective in partnering  Southeast Asia’s most prestigious football competition is to inspire the players to excel on a regional stage as well as enable the organisers to deliver the most thrilling football action to fans. Pinaco is committed to accelerating the development of Vietnamese football, and through its commercial support, elevate the overall standards of Southeast Asian football. The Vietnamese brand will be capitalising on the tournament’s unrivalled popularity in one of the world’s fastest growing economic regions to grow its market share in ASEAN.

As an official supporter of the tournament, Pinaco will enjoy significant amounts of brand exposure and fan engagement opportunities across the region. The Pinaco logo will be prominently displayed on official tournament collaterals and perimeter advertising boards in every stadium. By adopting the official tournament logo across its marketing platforms, Pinaco will be able to enhance its brand profile through its association with the ubiquitous AFF Suzuki Cup brand.

“We are pleased to have secured yet another strategic partnership for Southeast Asia’s most loved football championship,” said Tom Smith, President of Football (Asia) at Lagardère Sports – the exclusive commercial partner of the AFF Suzuki Cup.

“Pinaco’s remarkable success with the preceding tournament is testament to the AFF Suzuki Cup’s prowess in elevating the status of domestic brands in this region. We look forward to continue supporting regional and local brands like Pinaco in harnessing the passion points of fans and growing their brand equity.”

The backing of the tournament by a strong domestic brand underscores Vietnam’s growing influence in the region. Following the Vietnam U23 team’s successes at the AFC U23 Championship and more recently at the Asian Games, the Vietnamese national team is poised to receive a groundswell of support at the AFF Suzuki Cup 2018.

Pinaco’s spokesperson said, “With the outstanding achievements of the U23 team recently, Vietnamese football has grown to match the strides of the greatest teams in Asia, and is undoubtedly the pride of Vietnamese people. We look forward to witnessing the making of history by the Vietnamese national team at the AFF Suzuki Cup 2018. As the only “national brand” in the dry cell and storage battery industry in Vietnam, Pinaco is poised to assert our leading brand position in Southeast Asia, and all across Asia. More importantly, as the official supporter of the AFF Suzuki Cup, Pinaco is excited to enable the delivery of premium sporting action to millions of Vietnamese and Southeast Asian football fans.”

Pinaco is a trusted supplier of world-class performance storage and dry-cell batteries to leading manufacturers worldwide.


About the AFF Suzuki Cup

The AFF Suzuki Cup is a biennial football competition organised by the ASEAN Football Federation (AFF), accredited by FIFA, and contested by the national ‘A’ teams of Southeast Asia.

In 2018, the 12th edition of the AFF Suzuki Cup will take place from 8 November to 15 December, and boast an updated format. The 10 qualified teams will be split into two groups of five and play a round robin system, with each team playing two home and two away fixtures. The format of the knockout round remains unchanged, with semi-finals and the final played on a home and away format.

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About Pinaco

Founded in 1976, Dry Cell and Storage Battery Joint Stock Company (PINACO) became a public company in 2004 and was listed on the Ho Chi Minh Stock Exchange in 2006. Throughout 40 years of development, PINACO has become a leading brand in the field of dry cell and storage battery manufacturing and sales in Vietnam and reached the regional level with famous brands such as Dongnai storage battery, JP storage battery, PAC, Sakura, and Eagle dry cell, etc.

Not only popular with individual customers, PINACO has also become a strategic partner of leading automobile and motorcycle manufacturers and assemblers in Vietnam such as Ford Mercedes-Benz, Thaco – Truong Hai, Thaco – KIA, Thaco – Mazda, Hyundai Vinamotor, Samco, JAC, TMT, Veam, Chien Thang Cars, Daehan Kolao Group, Honda, Piaggio, Yamaha, and Suzuki, etc. Moreover, PINACO continuously improves business performance in both domestic market and promising international markets such as Southeast Asia, Middle East, Africa, Oceania, and South America.

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About Lagardère Sports

Lagardère Sports is a leading sports marketing agency with a global network of local experts dedicated to delivering innovative solutions that meet our clients’ needs. We believe sport inspires emotions and passion that are essential to enriching people’s lives and generate powerful collective experiences. At Lagardère Sports, we dedicate our expertise and passion to providing our clients with privileged access to the infinite opportunities of sports. Lagardère Sports is part of Lagardère Sports and Entertainment, a company with more than 1,700 employees worldwide and 50 years of experience. For more information, please visit, or follow us on LinkedIn, Twitter, Instagram, and Facebook.