Hamburg, 9 May 2018 – Lagardère Sports will immediately take over all aspects of SpVgg Unterhaching marketing. The leading sports agency and ambitious third division team have signed a five-year partnership. During the contract, Lagardère Sports will market the traditional club’s sponsorship and hospitality rights amongst other things, and will support the team with a multi-faceted three-person team.

“We are delighted that our forthcoming partnership with Lagardère Sports will set us up for long term, professional marketing and provide us with greater security when it comes to planning,” says Manfred Schwabl, President SpVgg Unterhaching.

Hendrik Schiphorst, Executive Vice President Football Germany at Lagardère Sports, adds: “A successful concept has been developed here at Unterhaching by combining a young, regional team with structured sports management. This is why we are looking forward to using our expertise and outstanding network to fully support this promising team’s journey from a marketing perspective.”

Press photo (from left to right): Peter Wagstyl (Vice President SpVgg Unterhaching), Christian Jäger (Executive Director Team 1. FC Nürnberg & Region South at Lagardère Sports Germany), Manfred Schwabl (President SpVgg Unterhaching)