A clear explanation and visualisation of the communication platform ‘sports’

Hamburg, March 3rd 2020 – The global sports marketing agency Lagardère Sports has developed the new “SportsponsoringWiki” platform, in order to illustrate the diverse and constantly developing possibilities and mechanisms of sport sponsoring and marketing to all of the stakeholders involved in the sport business. The recently published platform is available in German and English.

What is the difference between AVE and CPM? Which types of TV perimeter board rotations exist in the stadium? What does conversion rate mean? How does the logo of a potential sponsor look like on the front of the jersey? All of these and more questions are answered by the SportsponsoringWiki. In detail, you can find information about the following topics in the platform:

  • How does sport sponsoring benefit the perception of my brand?
  • The TV advertising material in the stadium, including virtual advertising
  • Types of perimeter board rotations
  • The Bundesliga and its presence in TV
  • Measurability of sport sponsoring
  • Hospitality opportunities
  • Digital possibilities in sport sponsoring
  • General definitions on the basis of a sport sponsoring glossary

As a highlight, the SportsponsoringWiki offers a practical upload function. Thanks to the feature, brands can have their logo displayed on shirts and various TV perimeter boards. Digital stadium tours are integrated, as well as the display of the diverse club portfolios of Lagardère Sports. In short: The website provides a deep insight into sport sponsoring and indicates which communication contribution sponsoring can make to corporate success.

Eike Gyllensvärd, Senior Vice President Sales Lagardère Sports Germany, explains: “Whether it is a customer, rights holder or new employee of our company: The SportsponsoringWiki familiarises everyone with the communication platform ‘sport’, in an innovative and easily understandable way. With this, we have created a multimedia opportunity for communicating the basics of sponsoring in a playful way and bringing light into the darkness of the marketing jungle. The entire industry will benefit from this.”


About Lagardère Sports
Lagardère Sports is a leading sports marketing agency with a global network of local experts dedicated to delivering innovative solutions that meet our clients’ needs. We believe sport inspires emotions and passion that are essential to enriching people’s lives and generate powerful collective experiences. At Lagardère Sports, we dedicate our expertise and passion to providing our clients with privileged access to the infinite opportunities of sports. Lagardère Sports is part of Lagardère Sports and Entertainment, a company with more than 1,700 employees worldwide and 50 years of experience. For more information please visit lagardere-se.com, or follow us on LinkedInTwitter, and Facebook.