Paris, 17 January 2019 – The agency is proud to have been chosen by SELL (French Video Game Developers Union) and Comexposium, the world’s third largest event organiser, to find the next Presenting Partner for Paris Games Week (the French video gaming convention).

Paris Games Week, France’s major video gaming event:

This is the largest video gaming convention in France, which, in 2018, beat its attendance record with more than 316,000 visitors. It is third largest in the world and takes place each year for five days in October at Paris Expo, Portes de Versailles (it occupies 80,000m² space across three halls). On this occasion, 180 exhibitors and more than 220 brands were in attendance.

This seminal gaming event brings together communities of fans, game developers, influencers, and Esports teams and competitions. Each year it is eagerly attended by fans to try out new games, to bring together players and influencers, to discover the sector’s technological innovations and to take part in Esports competitions.

Esports, the new trend to attract digital natives:

Since three years, Esports attract the attention of people outside of its microcosm and peak the interest of many actors whose business is more or less based around the video gaming industry, including media and TV, communication groups and large consumer brands. The attraction stems from an awareness of the importance of the phenomenon for several generations of players – but particularly for millennials or digital natives – which has an Internet video audience of around 260 million people, twice as many as in 2014.

Esports is a real opportunity for brands to communicate to young target by becoming a key part of their world and daily lives. The brand, which will become the Presenting Partner for Paris Games Week, will have the opportunity to reach all players in the video gaming ecosystem in France. This is the perfect opportunity for it to associate its image with the video gaming exhibition and to gain high exposure amongst communities of fans.

* Find out more information about the event here

Emmanuel Martin, Delegate-General of SELL: “Since 2010, Paris Games Week has united all actors in the video gaming industry in an event that has become one not to miss. It’s also an opportunity to highlight social issues in this industry (accessibility, diversity, inter-generational exchanges), its cultural aspect (Paris Games Week Symphonic) and, of course, technological innovation.”

Stéphanie Collot, Director of PGW for Comexposium: “This partnership with Lagardère Sports, which is an expert in the sale of marketing rights in sports and entertainment, will allow us to unite brands that have a desire to be associated with innovative areas in order to reach true aficionados.”

Nicolas Bailly, Director of Marketing and Business Intelligence at Lagardère Sports: We are very pleased with the trust that SELL and Comexposium have place in us, by granting us marketing exclusivity for the Presenting Partner for Paris Games Week. This partnership is a true recognition of our expertise in Esports in France and also internationally. We are therefore able to reinforce our leadership in establishing relationships between beneficiaries and brands, particularly in Esports.”