Agency Also Adds Two New Agents to the Team Managing Its Premier Roster of Golf Clients On and Off the Course

 NEW YORK, May 9, 2018 – Lagardère Sports announced today that it has reached multiyear extensions with five agents from its industry-leading golf representation division.

The group of agents, which includes Jeremy Elliott, Ben Harrison Jimmy Johnston, Jeff Koski, and Lee Knox, will continue to manage Lagardere Sports’ premier roster of golf clients, along with fellow agent Kevin Velardo. The agency also added two new golf agents, Rocco Novellino, a recent officer and pilot in the U.S. Navy and member of the U.S. Naval Academy’s golf team, and Thomas Riehle, previously Director of Golf Performance at Saddlebrook Resort and a member of the University of South Florida’s golf team. The team of agents will all report to Lagardère Sports President of Golf Steve Loy.

“We’re thrilled to extend our relationships with this exceptional group of individuals who have expertly guided our golf clients’ careers,” said Loy. “Representing players is a key pillar of our golf business, and it’s great to have this team leading the way as we strive to better serve our clients and expand our presence in the sport.”

In addition, Senior Vice President of Golf Mac Barnhardt will depart Lagardère Sports on May 17 after almost five years with the agency. Barnhardt joined Lagardère Sports in the acquisition of Crown Sports Management in 2013.

“The acquisition of Crown Sports Management was a milestone in the development of our premier golf business as we know it today,” added Loy. “We thank Mac for his contributions to our agency and wish him well in his future endeavours.”

Lagardère Sports is a global leader in golf with a diverse business built around talent representation, event management, and brand and property consulting. The agency has one of the top clients lists in the industry, which is highlighted by Phil Mickelson, Jon Rahm, Davis Love III, Brandt Snedeker, Brian Harman, and Patton Kizzire, and includes five players who have won Major Championships, and two members of the World Golf Hall of Fame. The agency also manages a number professional golf events around the world, including the Safeway Open and CareerBuilder Challenge in the U.S., the Nordea Masters in Sweden, the Singapore Open, and the Australian Open.


About Lagardère Sports

Lagardère Sports is a leading sports marketing agency with a global network of local experts dedicated to delivering innovative solutions that meet our clients’ needs. We believe sport inspires emotions and passion that are essential to enriching people’s lives and generate powerful collective experiences. At Lagardère Sports, we dedicate our expertise and passion to providing our clients with privileged access to the infinite opportunities of sports. Lagardère Sports is part of Lagardère Sports and Entertainment, a company with more than 1,700 employees worldwide and 50 years of experience. For more information, please visit, or follow us on LinkedIn, Twitter, Instagram, and Facebook.



Carmine N. Tiso

Lagardère Sports

(212) 767-5725