London, 20 November 2019 – Lagardère Sports, part of Lagardère Sports and Entertainment, announces the extension of its partnership with the English Football Association [The FA].

The renewal consolidates a year-long successful collaboration, which culminated in the delivery of a record-breaking year of new partnerships for The FA.

Lagardère Sports will continue as The FA’s official sales agency partner, sourcing the remaining key categories in their partner marketing programme.

Richard Ames, Head of Partnership Sales at The FA said, “Lagardère Sports played a key role in our recent success. It was a straightforward decision to extend our working relationship with such a collaborative, forward-thinking team.”

Carl Woodman, UK Managing Director of Lagardère Sports said, “We are extremely proud of the work we have done with The FA and are delighted to extend our partnership with them. We see amazing value in the platform that The FA delivers across all of its teams, programmes and initiatives – from the grassroots game through to the elite men’s and women’s teams. As an agency partner, it is a fantastic property to be working with and we are excited about the opportunity to deliver more value to The FA that can continue to be funneled back into the game.”


About the FA

The Football Association [The FA] is the not-for-profit governing body of football in England. It is responsible for promoting and developing every level of the game, from grassroots through to the professional game, and successfully generates enough revenue to support the investment of £180m into English football each year.

The FA oversees 28 England international teams, across men’s, women’s, youth and disability football, as well as running FA Competitions, including the Emirates FA Cup and Women’s FA Cup, and the world-class facilities of Wembley Stadium connected by EE and St. George’s Park, all with a purpose to Unite the Game and Inspire the Nation.

About Lagardère Sports

Lagardère Sports is a leading sports marketing agency with a global network of local experts dedicated to delivering innovative solutions that meet our clients’ needs. We believe sport inspires emotions and passion that are essential to enriching people’s lives and generate powerful collective experiences. At Lagardère Sports, we dedicate our expertise and passion to providing our clients with privileged access to the infinite opportunities of sports. Lagardère Sports is part of Lagardère Sports and Entertainment, a company with more than 1,700 employees worldwide and 50 years of experience. For more information, please visit, or follow us on LinkedInTwitterInstagram, and Facebook.