Agency also scores perfect finish with remit across digital sponsorship and activation

London, 13 December 2018 – Lagardère Sports today announced the launch of the official Professional Darts Corporation (PDC) mobile application in time for the William Hill 2019 World Darts Championship, which starts on Thursday 13th December at Alexandra Palace.

Working with the PDC, the world’s leading promoters of professional and televised darts as well as with digital development specialists ‘Other Media’, the agency has built the official mobile apps which provide fans with an innovative and interactive experience. The long-term partnership also sees Lagardère Sports become the exclusive digital sponsorship and activation agency for the PDC.

Fully optimised for iOS and Android, the official app includes a live match centre to follow all the latest tournament action plus all the news, views, stats and live streaming, helping the PDC further engage and connect with new and existing fans. The app will also include a range of features such as the integration of live betting odds, as well as fixtures, results and player profiles – making it the ultimate destination for PDC’s global fan base, who’ll be able to follow the action whilst on the go, anytime, anywhere in the world.

Matt Porter, CEO, PDC said: “We’re excited to launch our new app which marks the next big step in the PDC’s digital and commercial ambitions. With our digital presence growing, we’re delighted to offer our fans new and exciting ways of consuming live and exclusive content. With Lagardère Sports’ knowledge and experience building and commercialising mobile apps, they were the ideal partner to help develop our digital fan offering as well as helping us take our digital revenues to the next level.”

Carl Woodman, Managing Director UK, Lagardère Sports said: “Lagardère Sports is continuing to lead the way in sports technology and we’re proud to say we’re offering innovative solutions to our clients. We’re delighted to be working with the PDC who strive to promote professional darts and increase its popularity. With the shared value of creating unique fan experiences, we’ve worked together to ensure this app is the go to place for darts fans across the globe.”

Lagardère Sports have also built, manage and commercialise the official club apps for 14 football teams including the Premier League’s West Ham Utd, and Germany’s Borussia Dortmund, Hamburger SV and Hertha Berlin.

About Lagardère Sports

Lagardère Sports is a leading sport marketing agency, with a global network of local experts dedicated to delivering innovative solutions that meet our clients’ needs. We believe sport inspires emotions and passion that are essential to enrich people’s lives and generate powerful collective experiences. At Lagardère Sports, we dedicate our expertise and passion to provide our clients with privileged access to the infinite opportunities of sports. Lagardère Sports is part of Lagardère Sports and Entertainment, a company with more than 1,700 employees worldwide and 50 years of experience.

Press Contact:

Marie-Charlotte Pacaud
mpacaud@lagardere-se.com