Agency also hit a double with management of digital sponsorship sales and activations

London, 12 April 2018 – Lagardère Sports today announced it has been appointed as the exclusive mobile app development partner for the Professional Darts Corporation (PDC), the world’s leading promoters of professional and televised darts. Working with digital development specialists Other Media, the agency will create and manage an immersive and interactive mobile app for darts fans across the globe. The five-year deal also sees Lagardère Sports appointed as the exclusive digital sales and activation agency for the PDC.

Fully optimised for iOS and Android, the official apps will drive engagement, helping the PDC further connect with both existing and new fans whilst also building its digital presence. The app will also include a range of innovative features, as well as essentials such as fixtures, results and player profiles – making it the ultimate destination for PDC’s global fan base. With instant news updates, live commentary and push notifications, fans will also be able to follow the latest action whilst on the go, at anytime, anywhere in the world.

Carl Woodman, Managing Director UK, Lagardère Sports said: “With professional darts growing in popularity significantly across the world, the PDC’s fanbase is not only increasing but also becoming more diverse. With our global digital expertise, we’re excited to help the PDC to continue to innovate and provide these fans with new and exciting ways to engage with the sport, whilst creating opportunities for brands to invest in the world class appeal of darts.”

Matt Porter, CEO, PDC said: “We’re delighted to be working with Lagardère Sports to introduce our mobile capabilities to the fans. With Lagardère Sports’ knowledge and experience within the digital sports field, they were an ideal partner to help us continue to transform our offering to both our fans and partners. With more audiences consuming content online and wanting instant news and updates, I’m certain our new mobile app will take our sport to the next level.”

Lagardère Sports have also built, manage and commercialise the official club apps for 12 football teams including the Bundesliga’s Borussia Dortmund, Hamburger SV and Hertha Berlin.

 

About Lagardère Sports
Lagardère Sports is a leading sport marketing agency, with a global network of local experts dedicated to delivering innovative solutions that meet our clients’ needs. We believe sport inspires emotions and passion that are essential to enrich people’s lives and generate powerful collective experiences. At Lagardère Sports, we dedicate our expertise and passion to provide our clients with privileged access to the infinite opportunities of sports. Lagardère Sports is part of Lagardère Sports and Entertainment, a company with more than 1,700 employees worldwide and 50 years of experience. For more information, please visit lagardere-se.com, or follow us on LinkedIn.

About The PDC
The leading professional body in darts, the Professional Darts Corporation was originally founded as the World Darts Council in 1993 after a group of leading players broke away from the BDO organisation. The PDC has gone from strength to strength since, with £11 million in annual prize money now available on the PDC’s global professional circuit alongside the biggest tournaments in the sport.

Over 300,000 fans have watched PDC tournaments live in 2017, with global television reach for the sport also at an all-time high and the standard of play greater than ever.

The PDC circuit includes the series of televised events, European Tour and ProTour for professional players, alongside the second-tier Challenge Tour and the Development Tour for youth players aged 16-23.

For further information, see www.pdc.tv.

Press Contact:
Sutveer Kaur
Communications Manager
skaur@lagardere-se.com