Since Tony Parker has been the ambassador for Fruit Shoot, Lagardère Plus has been supporting the Britvic Group’s brand to roll out this partnership.

The partnership between Fruit shoot and the French basketball star is very clear: a sportsman idolised by young people and the leading fruit juice in the children’s market*. The commitment and inspirational influence of the San Antonio Spurs no. 9 player combined with children is a perfect match.

In particular, this partnership has resulted in the TP CAMPS being re-named TP Fruit Shoot CAMPS and Fruit Shoot providing its drinks to TP Fruit Shoot CAMPS and the TP ADEQUAT ACADEMY. This is additional proof of Tony Parker’s commitment to young people and their development through playing basketball.

The most impressive achiever in French basketball, Tony Parker realised his dream and today wishes to continue to share his experience with children by becoming the spokesperson for Fruit Shoot’s new pledge: to stimulate children’s sense of adventure by helping them find their ‘thing’ and supporting their parents to help with the practice and development of this passion on a daily basis.

In order to encourage children to excel and believe in their dreams, Lagardère Plus will support Fruit Shoot to develop and implement actions based around Tony Parker as of January 2018:

  • Consumers will have the chance to win a training session with the basketball player via an online competition on a dedicated platform on the following website www.tp-fruitshoot.fr;
  • The new positioning of the ‘IT’S MY THING’ image will be showcased on a TV advert throughout February and March;
  • Tony Parker’s image will also feature on drinks packaging as of February/March and POS displays will be rolled out in shops from the first quarter of 2018;
  • This will all be reinforced with digital activation. Lagardère Plus and Fruit Shoot will bring parents and children together on Fruit Shoot’s website: www.tp-fruitshoot.fr.

Charlotte Riou, Head of Communications, Partnerships and Sponsorship for the Britvic Group in France, said: Fruit Shoot has always aimed to encourage children to excel and be adventurous. As the preferred drink of children and our market leader, it is important that Fruit Shoot supports each child to find their thing and to practice that thing on a daily basis. In order to convey this message, we created a partnership with the most renowned basketball legend – Tony Parker. He believed in himself and he worked tirelessly to be at the top of his game. This is very important for the development of the youth of today and tomorrow. It’s inspiring, and we are very proud to be able to roll out this project with him and to give children the opportunity to find ‘THEIR THING’.

Hervé Bodinier, Executive General Manager France for Lagardère Plus, said: We are delighted to support Fruit Shoot in this new partnership. With 360° activation (TV, retail, digital, events etc.), Lagardère Plus has been able to reaffirm its expertise in identifying and using sports personalities to portray brands.  This partnership with one of the most popular sportsmen in France will allow Fruit Shoot to assert its leadership in the children’s market by differentiating itself from its competitors and reinforcing its image with mothers who are concerned about the development and well-being of their child. It’s OUR THING to contribute to brand development through sponsorship and we are very proud.