Paris, 17 October 2019 – Lagardère Plus, the global partnership marketing agency of Lagardère Sports and Entertainment, has supported client and French specialist insurance group AG2R LA MONDIALE in its commitment to cycling and its “Vivons Vélo for the Institut Pasteur” programme resulted in the presentation of a cheque for €100,000 on 12 October to the Department of Neuroscience at the Institut Pasteur to help finance medical research into neurodegenerative diseases.

AG2R LA MONDIALE has been a Lagardère Plus client since 2014 and the agency also supports the insurance company’s professional cycling partnerships and the organisation of the group’s “Vivons Vélo” public cycling events.

In 2019, to boost the Vivons Vélo community and encourage participants to cycle to raise money for the Institut Pasteur, Lagardère Plus has set up a number of specific actions for AG2R LA MONDIALE, including:

  • The logistical coordination of AG2R LA MONDIALE’s “Vivons Vélo” meetings with the French Cycle Tourism Federation, which take place 5 times a year in twenty cities across France simultaneously.
  • A daily travelling event structure for AG2R LA MONDIALE in the city stages of the Tour de France.
  • Active collaboration in creating and updating the Vivons Vélo app, used since 2014 by hundreds of thousands of cyclists throughout France.

Emmanuel Chazalet, Brand Director at AG2R LA MONDIALE, says“We have been working closely with the teams at Lagardère Plus since 2014. We appreciate the importance of their support role and their indispensable contribution to the logistics of our events dedicated to cycling. This collaboration takes on a particular importance during the annual “Vivons Vélo” gatherings and other events organised by AG2R LA MONDIALE during the Tour de France.”

Hervé Bodinier, Executive General Manager at Lagardère Plus, emphasises: “We are proud to support AG2R LA MONDIALE in its cycling activities. The Group has trusted us for 5 years in the organisation of the beautiful solidarity initiative that is “Vivons Vélo” for the Institut Pasteur, proof of the relationship of trust that we have built up with the brand. We are also delighted to have helped AG2R LA MONDIALE achieve its goal at the Pasteurdon 2019.”

About Lagardère Plus

Lagardère Plus is a global agency with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms. Plus has the expertise, experience, and privileged access of a global leader in sports, entertainment, media and lifestyle. We understand brands, fans and properties – and the dynamics between them – better than anyone. Whether your business is new to partnership marketing or a highly-experienced player, we hope to take you somewhere new. Lagardère Plus has offices in Berlin, Dallas, Frankfurt, Hamburg, Hong Kong, London, Manchester, Munich, New York, Paris, Singapore, Shanghai, and Tokyo, and is part of Lagardère Sports and Entertainment, a company with more than 1,700 employees worldwide and 50 years of experience. For more information, find us For more information, find us at, on LinkedIn (Lagardère Plus), on Instagram (lagardere_plus) and Twitter (@Lagardere_Plus).


French specialist insurance group AG2R LA MONDIALE insures individuals and businesses, helping them protect their health, secure their wealth and income, protect against accidents and prepare for retirement. As a company with joint and mutual governance, AG2R LA MONDIALE cultivates a unique social protection model that closely combines profitability and solidarity, performance and social commitment. The group spends millions of euros every year to help vulnerable people and support individual and collective initiatives.

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