Paris, 22 November 2019 – As part of the recently announced partnership between EDF Group and the Paris 2024 Olympic and Paralympic Games, Lagardère Plus – the global partnership marketing agency of Lagardère Sports and Entertainment – supported EDF by designing and producing the official partnership launch film.

Inspired by EDF’s brand slogan “Let’s be the energy that changes everything”, this film expresses to what extent energy, in all its forms, is present in each of us and how it can make a difference. Throughout this film, EDF puts the spotlight on the stakeholders of today and tomorrow (athletes, managers, EDF employees and the general public) who will contribute to achieving these objectives.

Fréderic Sounillac, Director of Strategy and Creation at Lagardère Plus said: “Beyond the sporting aspect and the fervour it generates, the Olympic and Paralympic Games are the catalyst for transforming positive energy into a superpower, one that can change attitude and society. We wanted to highlight the power of the intangible heritage of the Games. By opting for the first-person perspective, we get closer to this energy, make it our own and help it spread.”

Lagardère Plus produced this film for all of EDF’s brand’s distribution channels to allow everyone to support the joint commitment of EDF and Paris 2024.

Discover the film: link 


About EDF

A major player in energy transition, the EDF Group is an integrated energy company, active in all sectors: production, transport, distribution, trading, energy sales and energy services. World leader in low-carbon energy, the group has developed a diversified production mix based on nuclear energy, hydraulics, renewable new energies and thermal power. The group is involved in the supply of energy and services to around 35.1 million customers, including 26.5 million in France. In 2017 it achieved a consolidated turnover of 70 billion euros. EDF is listed on the Paris Stock Exchange.

About Lagardère Plus

Lagardère Plus is a global agency with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms. Plus has the expertise, experience, and privileged access of a global leader in sports, entertainment, media and lifestyle. We understand brands, fans and properties – and the dynamics between them – better than anyone. Whether your business is new to partnership marketing or a highly-experienced player, we hope to take you somewhere knew. Lagardère Plus has offices in Berlin, Dallas, Frankfurt, Hamburg, Hong Kong, London, Manchester, Munich, New York, Paris, Singapore, Shanghai, and Tokyo, and is part of Lagardère Sports and Entertainment, a company with more than 1,700 employees worldwide and 50 years of experience. For more information, find us at, on Instagram (lagardere_plus), Twitter (@Lagardere_Plus), and LinkedIn (èreplus).

 Press Contact:

Pierre-Marie Blois
Lagardère Plus
+33(0)6 2 68 51 61