lagardère sports kaercher afc

Hamburg, Winnenden, Kuala Lumpur/ Malaysia, 8 February 2018 – The cleaning equipment manufacturer Kärcher is now official sponsor of the AFC Champions League and AFC Cup. The cooperation with the Asian Football Confederation (AFC) brokered by Lagardère Sports will include the visibility of the Kärcher logo in stadiums at more than 190 group and knock-out matches. With this sponsorship, the global market leader in cleaning technology wants to increase its brand awareness throughout Asia.

“Kärcher and the AFC, this is a partnership that fits perfectly: highly dynamic, visionary and with the ability to inspire people. We are more than happy that with this extraordinary sponsorship in this exceptionally prosperous region of the world, we can help people to experience thrilling games with great teams,” said Christian May, Managing Director of the Kärcher Group. “We believe in a promising future of Asian football – and are proud to be part of it for the next three years!”

Dato Windsor John, AFC General Secretary, said: “Kärcher are a world-renowned company and their commitment to supporting our club competitions is a clear demonstration of the faith they share in the future of football in Asia.  We are delighted to have them as a partner and look forward to a long and successful relationship.”

Eike Gyllensvärd, Senior Vice President Sales Germany at Lagardère Sports, added: “The cooperation with the AFC provides Kärcher with the perfect platform to increase its brand awareness throughout Asia, and particularly in China. We are delighted that we were able to negotiate a strong, long-term partnership thanks to our global network.”

In addition to perimeter advertising, Kärcher will increase its brand presence at press conferences, in stadium TV advertising, competition-related print materials of the AFC, as well as on the organizer’s web pages. At important matches, Kärcher will also conduct promotional activities in fan zones. Kärcher has a long tradition in sport sponsorship all over the world: from motorsports to football, from series sponsorship to supporting top teams in the specific fields.

About Alfred Kärcher GmbH & Co. KG
Operating under Alfred Kärcher GmbH & Co. KG, Kärcher is a global market leader in cleaning technology. The German family-owned company employs more than 12,000 employees in more than 110 subsidiaries in 67 countries. More than 50,000 service points in all these countries provide continual and comprehensive customer service.

About the AFC
The Asian Football Confederation (AFC) in Asia is associated with the largest football stadium in the world. The continent is home to more than two thirds of the world’s population and has an unrivalled passion for football. The Asian Football Confederation (AFC) represents Asia in the world of football and covers the entire continent with its 46 member associations and one associated member. The AFC’s mandate extends from Jordan and Palestine in Western Asia to Australia in the Pacific, and covers five zones – West, Central, South, ASEAN and East. The AFC is the guardian of football in Asia, whose task it is to promote and protect the game. It is the AFC’s vision to be the leading confederation worldwide, establish more successful Asian teams on the world stage and confirm football as the number one sport throughout the continent.