Berlin, 28 June 2018 – Hyundai Motor teams up with Hertha BSC as the club’s new sleeve and automotive partner, beginning with the upcoming 2018/19 season. In addition to its presence on the left jersey sleeve, the car manufacturer benefits from further extensive advertising measures in the stadium and from comprehensive activation rights such as “sponsor of the day” campaigns, promotion measures and product & brand logo placements in the greater stadium area and in the VIP underground garages. The sponsorship also includes various digital content rights and campaigns with the professional team of Hertha BSC. The three-year partnership was arranged by Lagardère Sports.

Building on an already strong foothold in the football landscape, it is the first time that Hyundai has established such a partnership in the German football market. Hertha BSC becomes the third top-level European club that the carmaker has announced as a partner this summer, following Chelsea FC of the English Premier League and Club Atlético de Madrid of La Liga. During the partnership, Hyundai will work closely with Hertha BSC to ease mobility and make football more accessible to the club’s supporters through a number of fan-focused initiatives. Hyundai will also have a presence at the club’s training ground and provide a significant number of cars to support the club’s operations.

Andreas-Christoph Hofmann, Vice President Marketing & Product at Hyundai Motor Europe, said:
“Hertha BSC is a very successful club with a passionate fan base and a challenging spirit that matches well with Hyundai. Our new partnership will enable us to increase our visibility amongst millions of fans in Germany and worldwide, while also allowing us to create new opportunities for Hertha fans and customers throughout the season. It is also very fitting for Hyundai to have such a partnership in Germany, where we have already established a significant operational presence including facilities for design, R&D, motorsport and sales and marketing.”

Ingo Schiller, Managing Director at Hertha BSC, explains: “We are very pleased about the new partnership and are also proud to be part of the new sponsorship strategy by Hyundai in Europe in the upcoming years, seeing Hertha BSC besides top clubs like Chelsea FC and Atletico Madrid. Nevertheless, I would like to thank our former automotive partner Audi for the good collaboration in the past years.”

Philipp Hasenbein, Managing Director at Lagardère Sports Germany and President of European Football at Lagardère Sports, adds, “The decision of Hyundai to agree on such a comprehensive partnership with Hertha BSC highlights once again the relevance and power of the capital club. In course of the large-scale European club strategy of Hyundai, Hertha BSC stands out as the German flagship besides global top clubs like Atletico Madrid or Chelsea FC. We are very proud, that we brokered this partnership as it demonstrates what we, as a marketing partner, are able to realize with our global network.”

Photo information: Ingo Schiller, Managing Director Hertha BSC; Till Wartenberg, Director Marketing at Hyundai Motor Deutschland; Michael Preetz, Managing Director Hertha BSC; Andreas-Christoph Hofmann, Vice President Marketing & Product at Hyundai Motor Europe (from left to right).

About Hyundai Motor Europe
In 2017, Hyundai Motor achieved registrations of 523,258 vehicles in Europe – an increase of 3.5 per cent compared to 2016, growing stronger than the market. By mid-2018, Hyundai will have replaced 90 per cent of its model line-up to create the youngest car range in Europe. 85 per cent of the vehicles Hyundai sold in the region are models designed, engineered, tested and built in Europe to meet the needs of European customers, served by the company’s extensive European infrastructure. This includes two factories in the Czech Republic and Turkey, which have a combined annual capacity of 600,000 units. Hyundai Motor sells cars in 31 European countries through 2,500 outlets. Hyundai Motor offers its unique Five Year Unlimited Mileage Warranty package with all new cars sold in the region, providing customers with a five-year warranty with no mileage limit, five years of roadside assistance and five years of vehicle health checks. More information about Hyundai Motor Europe and its products is available at

About Hertha BSC
Hertha BSC has an over 125 years long and varied history and is therefore one of the oldest clubs of the Bundesliga. The biggest club of Berlin has about 35,000 members. Hertha BSC became two times in a row German champion at the beginning of the 1930s. Hertha BSC qualified for the DFB-cup final three times. In 1979, the Blue-Whites were in the semifinals of the UEFA Cup, 2000 the capital club reached the second group stage of the Champions League. The Olympic Stadium – the home ground of Hertha BSC – is since 1963 the home ground and has a capacity of 74,475 spectators. With the head coach Pál Dádai. Hertha BSC is on a continuous way to become an established team of the top ten Bundesliga clubs. After the 7th place in season 2015/2016, Hertha BSC reached place 6 in the season 2016/2017 and qualified for the group stage of the UEFA Europa League. At the end of season 2017/2018, Hertha ranked on the 10th place.