Hamburg insurance group signs up for the 2018/19 season

Hamburg, 30 July 2018 – Hamburger SV and HanseMerkur are heading into the 2018/19 second division season as partners. The Hamburg-based insurance group thus becomes the seventh exclusive partner of HSV. As part of this deal, various joint promotions have been agreed with a focus on kids and family.

In addition to its extensive presence in the club environment and at the Volksparkstadion, the partnership includes the right to the title of “Official Partner of the Family Block”. This includes the right, granted for the first time, to be the official presenter of the “Family of the Day” and “HSVnetradio”. As a major German travel insurer, HanseMerkur will also be a partner of HSV’s travel division, “HSV-Reisen”.

Florian Riepe, Director of Marketing & International Markets at HSV is delighted about the new exclusive partnership with HanseMerkur: “With the HanseMerkur Insurance Group we have been able to gain a very authentic partner for HSV. With this commitment, HanseMerkur is demonstrating HSV’s significance in the region. We are thus looking forward to a wide-ranging cooperation with a traditional Hamburg company, which has the club in its heart.”

Eric Bussert, Sales and Marketing Director at HanseMerkur Insurance Group, is looking forward to the partnership between the two Hamburg institutions: “Our company’s presence in a highly attractive sporting environment will help give a further boost to our brand awareness through the emotionalisation factor. With numerous stadium events for families, such as the mascots and guard of honour kids, we are symbolically demonstrating our corporate philosophy, ‘Hand in hand with HanseMerkur’. We are looking forward to a win-win collaboration. HSV and HanseMerkur have a long history, which is closely linked with Hamburg in the Hanseatic tradition.”

Johannes Haupt, Senior Director of Team Hamburger SV at Lagardère Sports, adds: “The brand fit between HSV and HanseMerkur is brilliant. Both partners complement each other and are equally strongly rooted in the Hanseatic city of Hamburg. We are looking forward to the authentic joint promotions in the season ahead.”

Photo information: Florian Riepe, Director of Marketing & International Markets at HSV; Eric Bussert, Sales and Marketing Director at HanseMerkur Insurance Group; Christian Titz, HSV manager (l-r)