Paris, 26 September 2019 – Lagardère Sports, a Lagardère Sports and Entertainment company and exclusive agency of Olympique Lyonnais (OL), has announced a new partnership between OL and Herbalife Nutrition France, which will be an Official Partner of the club’s women’s team until 30 June 2020.

Active in the sports world for many years alongside athletes and major events, it was a logical step for Herbalife Nutrition France to get closer to the professional women’s team of Olympique Lyonnais, whose international squad boasts an incomparable trophy cabinet.

This partnership includes a substantial branding programme to boost visibility at the Groupama OL Training Centre and Groupama Stadium, as well as digital activations on social media networks and the club’s website.

The brand will also benefit from a hospitality package around women’s home team games. In addition, under the auspices of the D1 Arkema, the brand will have seats allocated for the team’s away games to develop its brand recognition strategy across France.

Benoit Haecker, General Director at Herbalife Nutrition France: “This partnership between the Olympique Lyonnais women’s team and Herbalife Nutrition makes us delighted and proud. Women’s football is booming and OL is the biggest club in Europe. We share many common values such as performance, commitment and team spirit. Nutrition is now an integral part of the preparation of top athletes, which is why we are making our nutritional products available to the players, and our French referral doctor will be in contact with the medical staff at the club. This partnership will strengthen our presence in professional and amateur sports and will allow our independent distributors to shine and support our customers.”

Jean-Michel Aulas, President of Olympique Lyonnais: “A balanced diet is a key element in the preparation of high level athletes and so it made sense to enter into this partnership with Herbalife Nutrition to enhance the intensity of the commitment and performance of the professional players.”

Laurent Moretti, General Director France at Lagardère Sports: “As the exclusive marketing agency of Olympique Lyonnais, we are proud to stand alongside this historic French club. The prestigious image and the sporting dynamics of the club are assets that make Olympique Lyonnais particularly attractive to brands.”

About Herbalife Nutrition

Founded in 1980, Herbalife Nutrition is a global nutrition company that provides comprehensive support for it customers through high quality nutritional products, individual coaching by independent Herbalife Nutrition distributors, and participation in an active community. Thanks to Herbalife, millions of people in more than 90 countries have achieved and maintain excellent results in weight control, well-being, fitness and sport. Herbalife Nutrition supports the Herbalife Nutrition Foundation, a non-profit organization that helps local organisations and their community projects. In France, HNF supports the SOS Villages d’Enfants association and its sports integration programme PEPS. Herbalife Nutrition is also proud to be a nutritional partner for more than 190 athletes, teams and events around the world. Herbalife Nutrition is a NYSE listed company (NYSE: HLF) with more than 8,200 employees.

About Olympique Lyonnais

Founded in 1950, Olympique Lyonnais is a French football club, subsidiary of OL Groupe, a holding company listed on the stock market since 2007 (Euronext Paris). Chaired by Jean-Michel Aulas since 1987 and owner of its home ground, the Groupama Stadium, since 2016, Olympique Lyonnais has professional teams for men (7 times champions of Ligue 1) and women (13 times champion of D1 and 6 times winners of the Women’s Champions League) and an academy, recognised as one of the best in Europe.

About Lagardère Sports

Lagardère Sports is a leading sport marketing agency, with a global network of local experts dedicated to offering innovative solutions that meet our clients’ needs. We believe sport inspires emotions and passion that are essential to enrich people’s lives and generate powerful collective experiences. At Lagardère Sports, we dedicate our expertise and passion to provide our clients with privileged access to the infinite opportunities of sports. Lagardère Sports is part of Lagardère Sports and Entertainment.