Paris, 11 April 2019 – Frédéric Sounillac is joining Lagardère Plus, the Lagardère Sports & Entertainment entity dedicated to Consulting and Activation, as Strategy and Creative Director.

Frédéric Sounillac has come from Havas Sports & Entertainment, where he was in charge of Digital and Experiential Strategy, Engagement & Brand Content for Coca-Cola, Carrefour, AccorHotels, Rolex, Orange, Peugeot, among others. He was previously Creative Director at BETC Digital, and before that was the Senior Creative Designer at DDB Paris, TBWA/MAP and Ogilvy & Mather.

Frédéric Sounillac will manage strategy and all creative proposals developed by the agency, applying the passion and content that is the heart of the brand’s relationship with the public. He will be in charge of managing the Lab and design studio and will work in close collaboration with all of the experts here at Lagardère Sports & Entertainment.

Frédéric Sounillac says: “”The Sport and Entertainment partnership is no longer the poor relation of communication plans. He can no longer be that of creation.”

Frédéric Sounillac with his team (*) : Adrien Bosom, Copywriter, Cyril Delon, Strategic Planner, Julie Da Silva Artistic Director, Fiona Buding, Junior Artistic Director,

(*) Absent from the photo: Jean-Marc Leroy, Artistic Director and Head of the Graphic Studio.