Hamburg, 12th December 2018 – The international tyre manufacturer Falken Tyre Europe is the official sponsor of the 26th IHF Men’s Handball World Championship in Germany and Denmark. The partnership was brokered by the sports business agency Lagardère Sports, which is responsible for the exclusive marketing of the media rights for all IHF World Championships from 2019 to 2025.

During the tournament, which will take place from 10 to 27 January (96 games at six locations), Falken Tyre Europe will thus receive a comprehensive rights package, consisting of the naming right as official sponsor, various logo presences in all media-relevant areas and on the handball field, the exclusive title as official tire manufacturer of the World Championship and further activation possibilities.

“With this sponsoring we widen our engagement in sports and continue our brand strategy consequently. Because of the rising popularity of handball in Europe we are expecting a high reach and a constant medial presence. Not least we reach as tyre partner further relevant target groups to which we have had difficult access so far.” comments Markus Bögner, Managing Director and COO of Falken Tyre Europe GmbH the sponsorship.
“We are proud to count Falken Tyre Europe among the official event sponsors of the 2019 IHF Men’s World Championship. Falken is a well-known company in the field of football and we’re pleased to know that they now enter the world of handball and recognise our event as another platform and great opportunity to raise brand awareness”, says IHF president Dr Hassan Moustafa.

Robert Müller von Vultejus, Managing Director of Lagardère Sports Germany, adds: “We are pleased to have been able to bring two partners together at eye level. Two global organisations that benefit directly from each other, under the framework of the most important and largest event in the world of handball. And through the various activation possibilities, Falken Tyre Europe also gains exclusive access to an exciting and extensive target group”.

About Falken Tyre Europe
Falken Tyre Europe GmbH is the European affiliate of Japanese tyre manufacturer Sumitomo Rubber Industries Ltd. (SRI); with more than 36,650 employees, it is the fifth largest tyre manufacturer worldwide. In 2001 and 2014 SRI was selected to appear in the Thomson Reuters ‘Top 100 Global Innovators’ list of the world’s most pioneering companies. From its location in Offenbach, Main, the company markets and sells a complete tyre portfolio for passenger cars, light trucks, trucks, pick-ups and SUVs as original equipment and for the entire European retrofitting market. All Falken factories comply with the ISO 9001, IATF 16949 as well as environmental standard ISO14001. Developed and tested in the world’s most demanding racing series, Falken tyres provide maximum driving pleasure. The Falken brand is involved in exciting and high technology platforms such as motorsport with a Porsche 911 GT3 R and BWM M6 GT3, Red Bull Air Race, at the AUDI Sportpark stadium, which is the stadium of Bundesliga club FC Ingolstadt 04, and as the global tyre partner of Liverpool FC.