The airline will remain the main sponsor until the end of the 2021/2022 season

Hamburg/Dubai, 27 June 2019 – Emirates and the HSV Fußball AG are continuing their partnership. The largest international airline in the world announced on Thursday that they are extending their sponsorship contract for another three seasons, until the end of June 2022. The partnership with HSV was established in the 2006/2007 season. Emirates is the longest running jersey sponsor of the Rothosen in the team’s 130-year history.

As part of the extension of the partnership, Emirates will feature on the new jersey for the 2019/2020 season with the “Fly Better” logo. In addition to jersey sponsoring, Emirates will continue to have the prominent presence of the well-known “Fly Better” lettering on the advertising boards and on the players’ tunnel in the Volksparkstadion, as well as exclusive ticket and hospitality allocation. Emirates will also remain a partner of the HSV charity “Der Hamburger Weg”.

“Our jersey partnership with HSV is one of the longest in German sport. HSV is a strong brand with an important and loyal fan base, and is a key fixture in the long history of German football. Renewing our partnership means we are clearly underlining our passion for football and our commitment to sports fans, and especially to our customers and the community in Germany”, comments Volker Greiner, Emirates Vice President North & Central Europe.

“We are proud to be extending our partnership with Emirates. It’s an impressive commitment and sends a strong message about our joint future together. Emirates is one of the largest brands in sport”, says Bernd Hoffman, chairman of HSV Fußball AG.

The contract was extended thanks to the collaboration with Lagardère Sports Germany GmbH: “The renewal of the contract is a clear sign of the success of this partnership between two major brands, who want to join forces and increase their public presence. We are proud to take this unique relationship further over the coming years”, adds Hendrik Schiphorst, Executive Vice President Football Germany at Lagardère Sports.

In addition to its commitment to some of Europe’s best known football clubs, Emirates is the official airline of various international events and tournaments in golf, tennis, horse racing, motorsports and rugby.

About Emirates
Emirates, the world’s largest international airline, operates three daily scheduled services each from Frankfurt and Munich and two daily flights each from Düsseldorf and Hamburg, connecting people and places all over the world. The airline, with its headquarters in Dubai, supports first-rate sporting and cultural events and is one of the most well-known airline brands. It flies to 157 destinations in 85 countries across six continents. Emirates has flown from Germany since 1987, inspiring its customers to travel and promoting trade relations worldwide. At Expo 2020 in Dubai, Emirates, Premier Partner and official airline of the World Expo, will be represented with its own 3,300 square metre, three-storey pavilion. Emirates operates several daily routes from Frankfurt, Munich, Düsseldorf and Hamburg with its flagship Airbus A380. On board its modern fleet of 269 jumbo jets, Emirates offers its guests award-winning comfort and service, as well as friendly cabin crews from over 135 countries. Emirates Skywards is the award-winning, free frequent flyer programme. The freight division, Emirates SkyCargo, transports export goods such as electronics, pharmaceuticals, car and spare parts from Germany to markets in the Near and Middle East, Africa and Asia. On the ground, Emirates connects millions of people every year through Emirates Holidays and Arabian Adventures, which are part of the Emirates Group. For more information, please go to