Paris, 23 october 2019 – Lagardère Sports, part of Lagardère Sports and Entertainment, is proud to announce a new partnership between TOULOUSE FC and the DMAX brand – for the 2019/2020 season.

DMAX, a French moving and storage service , has become Toulouse FC’s new official partner , on the occasion of the club’s match against Lille, this Saturday 19 October.

As an official partner, DMAX will be featured on the sleeves of the team’s shirts. DMAX will also dispose of LED visibility at the club’s home matches at the Stadium de Toulouse, as well as visibility during press conferences and interviews – and various other events throughout the season.

Jérôme Jaman, President of DMAX, said: “We are proud to have Toulouse FC as an official partner. Following our acquisition of the Toulouse-based company, “Rives Discostanzo”, we needed a powerful communication lever to develop sales and brand awareness in the region. It was therefore a natural move for us to partner with Toulouse FC. I am convinced this partnership will enable us to achieve our goals, thanks to the many communication platforms available at Toulouse FC (visibility on team shirts, image rights, digital aspects, stadium etc.) Here’s to a successful season at Toulouse FC, go Toulouse!”

Jean-François Soucasse, Vice President at Toulouse Football Club, said: “Toulouse Football Club is proud and honoured to have the support and trust of a brand as ambitious and renowned as DMAX. The club is particularly delighted that our new official partner has decided to share TFC’s values”.

Laurent Moretti, General Director France at Lagardère Sports, said: “The Lagardère Sports teams have teamed up with DMAX and Toulouse FC, offering a dynamic and coherent partnership that meets the needs and objectives of both parties. We wish this partnership every success for the coming season.”


About DMAX

A family companycreated in 2006 by Jerome Jaman, DMAX is a specialist in moving services for home and company relocations, renowned for the quality of its services. DMAX offers a full range of premium services and manages thousands of operations of all sizes every year throughout France and internationally. DMAX holds a triple certification in Quality (ISO 9001), Occupational Health and Safety (OHSAS 18 001) and Environment (ISO 14001). DMAX employed around 200 people in 2018 and has a turnover of €16 million.

With a new acquisition in September 2019, DMAX is expanding its presence and becoming a major player throughout metropolitan France, in the areas of business relocations, home moving and logistics. Located in Île-de-France, Normandy, Rhône-Alpes and Hauts-de-France, the DMAX group is now a powerful presence in the south-west of France and is strengthening its network in Rhône-Alpes.

About Lagardère Sports

Lagardère Sports is a leading sports and entertainment marketing agency, enhancing the global network of local experts dedicated to providing innovative solutions to its clients. Sport has the particular power to elicit emotions and generate passion, can be sources of personal enrichment and sharing, and cause intense collective experiences. At Lagardère Sports, we dedicate our passion and expertise to our clients by offering them privileged access to the endless opportunities within sports and entertainment. Lagardère Sports is part of Lagardère Sports and Entertainment with more than 1700 employees worldwide, and has a history spanning back over 50 years.