Paris, 30 September 2019 – Lagardère Sports, a Lagardère Sports and Entertainment company and exclusive agency of Olympique Lyonnais (OL), has announced a new partnership between OL and Crédit Agricole Centre-Est, which has become an Official Partner of the club’s women’s team for the next three seasons.

Crédit Agricole Centre-Est has a history of support for football and is a familiar name across the sport, whether men’s or women’s, professional or amateur.

Following the hugely successful 2019 Women’s World Cup, in which the semi-finals and final were held in Lyon, Crédit Agricole and the Olympique Lyonnais women’s team have signed a three-year partnership.

The World Cup shone a wonderful spotlight on the quality of the women’s game and the outstanding performances of Olympique Lyonnais’ international players. The values they embody make them great ambassadors for “sport as a school of life”: pleasure, respect, commitment, tolerance and solidarity.

Raphaël Appert, Chief Executive Officer of Crédit Agricole
Center-Est and Jean-Michel Aulas, President of Olympique Lyonnais
Photo credit: Christophe Dutel, Crédit Agricole


Raphaël Appert, General Director at Crédit Agricole Centre-Est: “This partnership illustrates our belief that sport is a school that allows everyone to grow and progress in life. It is our role as a mutual bank to give everyone the desire and the means, through inspiring role models like the OL players, to achieve through sport.”

Jean-Michel Aulas, President of Olympique Lyonnais: “This partnership with Crédit Agricole Centre-Est is part of the tradition of Olympique Lyonnais to engage with stakeholders strongly rooted in their region who work for equality and value the competitive spirit.”

Laurent Moretti, General Director France at Lagardère Sports: “The teams at Lagardère Sports have helped Olympique Lyonnais and Crédit Agricole Centre-Est join forces by offering a dynamic and coherent partnership that meets the needs and objectives of both parties. We wish this partnership every success.”


About Lagardère Sports

Lagardère Sports is a leading sport marketing agency, with a global network of local experts dedicated to delivering innovative solutions that meet our clients’ needs. We believe sport inspires emotions and passion that are essential to enrich people’s lives and generate powerful collective experiences. At Lagardère Sports, we dedicate our expertise and passion to provide our clients with privileged access to the infinite opportunities of sports. Lagardère Sports is part of Lagardère Sports and Entertainment, a company with more than 1,700 employees worldwide and 50 years of experience.