Dresden, 2 August 2018 – bwin is the new exclusive partner of SG Dynamo Dresden (SGD). The collaboration with the world’s largest online sports betting provider is initially set to run for three years until 30 June 2021. The sponsorship package brokered by Lagardère Sports includes TV-related perimeter advertising, various joint digital campaigns as well as title and logo rights.

“Having nearly 30,000 fans at every Dynamo Dresden home game shows how deeply rooted this club is with its fans. Bwin is looking forward to partnering with Dynamo Dresden and working with a club with a long tradition – with fans who have remained committed to grassroots football,” says Stephan Heilmann, head of bwin brand activities in Germany, Austria and Switzerland.

“This honest enthusiasm, which makes Dynamo Dresden a club for the people, is exactly what our brand bwin stands for. This is why with our brand consciousness we feel at home and among like-minded people in the DDV Stadium. With our extended commitment, we also want to offer Dynamo Dresden fans real added value – digitally, but also beyond. We are looking forward to the new season alongside Dynamo Dresden and its fans,” Hellmann adds.

Dynamo’s commercial director, Michael Born, says: “We are delighted that, working together with our marketer Lagardère Sports, we have managed to win one of the most prestigious sports betting brands as a new exclusive partner for our club. We warmly welcome bwin to the SGD family of sponsors and look forward to many joint campaigns in the future.”

“The partnership once again underlines the increased national awareness and positive advertising impact of Dynamo Dresden. We believe that everyone involved will benefit from this vibrant partnership. Dynamo fans can look forward to many exciting joint campaigns with bwin,” declares Maik Hägner, Lagardère Sports team leader in Dresden.

About bwin
Bwin is the leading sports betting brand of GVC Holdings PLC, a global, listed online gaming company. The company is a leading global e-gaming provider in both the B2C and B2B markets. GVC offers four main product areas of online sports betting, poker, casino and bingo, and holds market-leading positions, with a turnover of more than 4.2 billion euros in sports betting per year.

GVC’s most important brands are CasinoClub, Sportingbet, bwin, partypoker, partycasino and Foxy Bingo. Based in the Isle of Man, the group has more than 3,200 employees and 20 offices in over 30 markets. GVC holds 16 licences, including in Belgium, France, Ireland, Italy, Germany (Schleswig-Holstein), Spain, Malta, Denmark, Great Britain, Romania, Bulgaria, South Africa and Curaçao.