Leverkusen/Hamburg, 11 june 2018 – A new premium partner for Bayer 04: The international Swiss franchise company Kieser Training AG,  headquartered in Zurich, have taken up the exclusive role as official Bayer 04 Leverkusen sleeve sponsor for a period of three years.

Lagardère Sports brokered the partnership deal. The strength training specialist will display the “Kieser Training” company logo on the left sleeve of the Werkself professional club during national games from the beginning of the 2018/2019 season. Kieser Training operates 114 studios in Germany alone.

For Bayer 04 CEOs, Fernando Carro de Prada and Michael Schade “this partnership is both a good fit and ambitious : on the one hand, you have an international company  that has for over 50 years experience of health-oriented, efficient weight training founded on a scientific basis with in-house machines represents an extraordinary success story. On the other hand, you have a top German club active all over the world able to use its new partner’s expertise to immediately implement its own ambitious sporting goals,”says Schade.

Michael Antonopoulos, CEO and co-owner of Kieser Training, sees this involvement with a Bundesliga club as “a unique opportunity to connect our brand to sport by working with such a successful club, and to more widely promote the benefits of strength training. We look forward to a long and successful partnership.”

Rudi Völler, director of Sport at Bayer 04, also views the long-term partnership with Kieser Training as an ideal development: “A company that has established itself as a world-renowned, professional strength training provider since 1967 has really proved its credentials.” says Völler. “Kieser Training is a brand established in the minds of people and is synonymous with effective and healthy muscle development. A truly stable presence in a market that is characterized by short-lived fitness trends, which makes it a great partner – and one we’re very happy to have here in Leverkusen.”

Hendrik Schiphorst, Executive Vice President Football Germany at Lagardère Sports, adds: “With Kieser Training we have found a strong brand and a prestigious, long-term partner that is a perfect fit for Bayer Leverkusen. The common thematic focus on sport & health opens up many exciting activation possibilities from which the Kieser Training brand will benefit enormously”.

About Kieser Training AG

Founded in 1967 by Swiss businessman Werner Kieser, the strength training chain now has over 158 studios with 283,000 members, run partly as subsidiaries and partly as franchises. Around 1,700 employees in Germany, Switzerland, Austria, Luxembourg and Australia ensure that every single Kieser Training studio offers professional training guidance and training assistance as well as a fully inclusive package founded on continuous scientific research. This is what gives Kieser Training its distinctive corporate personality.

Photo information: Rudi Völler, director of sport at Bayer 04 Leverkusen; Michael Antonopoulos, CEO und co-owner of Kieser Training (from left to right)