Paris, Friday 2 August 2019 – Lagardère Sports, part of Lagardère Sports and Entertainment and the exclusive agency of RC Lens, has today announced the signing of a new partnership between Racing Club de Lens and Aushopping Noyelles for the 2019/20 season.

Aushopping Noyelles, a shopping centre owned by the mixed property developer CEETRUS, is located near Lens in Noyelle Godault, in the department of Pas-de-Calais in the Hauts-de-France region. This shopping center, with an area of 100,000m², includes an Auchan hypermarket and more than 80 major retailers.

By becoming an official partner of RC Lens, the Aushopping Noyelles shopping centre will appear on the sleeves of the team shirts for Dominos Ligue 2 matches. The brand will also benefit from brand visibility, including multi-partner visibility, at the Gaillette training centre and Bollaert-Delelis stadium on match nights, on LED panels and billboards on the stands, and on the club’s social networks with multiple posts, articles and advertisements. In addition, the brand will be able to use the image of the club in its future communications (as “Official Partner of RC Lens”, logos, group player images etc.)

Two events with the Lens players will be organised during the season at the Aushopping Noyelles shopping centre, a good way to activate the partnership by getting the local population closer to the club and its new partner.

Didier Lebon, Centre Director: “It was important for CEETRUS to affirm the values we share with RC Lens, traditions, local roots and values of authenticity. It is essential for us to support RC Lens in its journey to the highest level.”

Arnaud Pouille, General Manager of Racing Club de Lens: “We are delighted to welcome the Aushopping Noyelles shopping centre as one of our official partners. Racing Club de Lens will proudly wear this brand throughout the season and we hope that together we will enjoy a great deal of success. Racing Club de Lens is always keen to promote companies that share the same values as ours. With this agreement, we are proving once again that we always give preference to our policy of engaging with the local population.”

Laurent Moretti, Managing Director of Lagardère Sports France: “The signing of this new partnership between RC Lens and the Aushopping Noyelles shopping centre reinforces the local presence and development of the two players in the region while optimising their image and reputation. We wish this new partnership a lot of success and influence for the coming season.”