July 16, 2019News

DIGITAL ACTIVATIONS RECORD AT THE TOTAL AFRICA CUP OF NATIONS, EGYPT 2019: THE BEST WAYS FANS CAN GET CLOSER TO THE ACTION

London, 16 July 2019 – The 2019 Total Africa Cup of Nations (AFCON) has kicked-off on Friday 21st June and this year’s tournament sees fans benefit from a record number of digital content and competitions, available online and on social media, that get them closer to the action. For the first time in history, the […]
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July 10, 2019News

GROUPAMA PARIS VAL DE LOIRE – NEW OFFICIAL PARTNER OF AJ AUXERRE!

GROUPAMA Paris Val de Loire and AJ Auxerre are intensifying their partnership for two seasons. Paris, 10 July 2019 – Lagardère Sports, a company of Lagardère Sports and Entertainment, has announced an extension to the partnership between Groupama Paris Val de Loire and AJ Auxerre until 2021. As the exclusive agency for AJ Auxerre, Lagardère […]

July 8, 2019News

PUBG CORPORATION APPOINTS LAGARDÈRE SPORTS TO MARKET COMMERCIAL RIGHTS FOR THE 2019 PUBG NATIONS CUP & 2019 PUBG GLOBAL CHAMPIONSHIP

Singapore, 8 July 2019 – Lagardère Sports, a global leader in sports and esports marketing, has been appointed as the exclusive agent to market commercial rights for the PLAYERUNKNOWN’S BATTLEGROUNDS’ (PUBG) 2019 PUBG Nations Cup as well as the 2019 PUBG Global Championship. Following a successful collaboration with PUBG Corporation to jointly market the commercial rights […]

July 2, 2019News

RIOT GAMES, FREAKS 4U GAMING AND LAGARDÈRE SPORTS SIGN LONG-TERM COOPERATION

The operator of League of Legends, the Berlin agency and the Hamburg sports rights marketer will be launching a new national league following the Premier Tour tournament series Berlin/Hamburg, 2 July 2019 – As announced today, Riot Games, Freaks 4U Gaming and Lagardère Sports Germany will be launching a strategic and long-term cooperation this year. The […]

July 2, 2019News

ACADOMIA BECOMES AJ AUXERRE’s OFFICIAL SPONSOR

Paris, 2 July 2019 – Lagardère Sports, part of Lagardère Sports and Entertainment today announced that ACADOMIA, France’s leader in educational support, will be AJ Auxerre’s official sponsor until 2022, consolidating a three-year-long partnership. Lagardère Sports is AJ Auxerre’s exclusive agency. ACADOMIA will be displayed on the team’s shirt pocket, along with various display devices at […]