Maxim-IG

June 20, 2018News

MAXIM AND LAGARDÈRE SPORTS AND ENTERTAINMENT LAUNCH JOINT VENTURE TO REINVENT ITS ANNUAL TENTPOLE EVENTS INTO THE NEW EXCLUSIVE ‘MAXIM EXPERIENCES’ PLATFORM

– Lagardère Plus Agency Rooftop2 Productions to produce the Maxim Hot 100, Halloween and Big Game parties –  NEW YORK, 19 June 2018 –Maxim and global marketing agency Lagardère Sports and Entertainment today announced a new joint venture to redesign, produce and market the Magazine brand’s three annual tentpole events – the Maxim Hot 100, Halloween […]
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June 13, 2018News

HAMBURGER SV AND BREYER & SECK EXTEND PARTNERSHIP

Hamburg, 13 June 2018 – Traditional construction company Breyer & Seck Bau GmbH will continue to support football club Hamburger SV during its new challenge in the second Bundesliga by extending the existing contract for another year. The contract extension was facilitated by Lagardère Sports. Hamburger SV’s partnership with traditional construction company Breyer & Seck […]

June 13, 2018News

W88 TO FEATURE ON WOLVES’ SHIRTS FROM 2018/19 SEASON

London, 13 June 2018 – Wolverhampton Wanderers FC (Wolves) has scored a two-year sponsorship deal with W88 that will see the global online gaming leader featured on the football club’s famous old gold shirt starting from the 2018/2019 season. Under the terms of the sponsorship, W88 will also be featured on Wolves’ range of training […]

June 12, 2018News

BERLINER KINDL TO BECOME OFFICIAL BEER PARTNER OF HERTHA BSC FROM THE START OF THE 2018/2019 SEASON

Berlin, 12 June 2018 – Berliner Kindl will be Hertha BSC’s official and exclusive beer partner, beginning from the 2018/19 Bundesliga season. The three-year partnership between the Bundesliga club and the beer brand was arranged by Lagardère Sports. As part of this cooperation, Berliner Kindl will receive the exclusive right to serve its beer at […]

June 11, 2018News

BAYER 04 LEVERKUSEN APPOINTS KIESER TRAINING AS NEW SLEEVE SPONSOR

Leverkusen/Hamburg, 11 june 2018 – A new premium partner for Bayer 04: The international Swiss franchise company Kieser Training AG,  headquartered in Zurich, have taken up the exclusive role as official Bayer 04 Leverkusen sleeve sponsor for a period of three years. Lagardère Sports brokered the partnership deal. The strength training specialist will display the […]