Diverse palette of sports

Lagardère Sports’ services and solutions extend to a diverse palette of sports. Continually expanding and with the knowledge of new markets and audience needs, we provide brand services, offer talent representation and handle media rights for sports including rugby, Formula 1, skiing, basketball, handball,

 

baseball and cricket. Determined to provide growing sports with the world platform they deserve we invest time and knowledge in understanding the unique characteristics that these disciplines offer potential and existing fans.

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RUGBY

Lagardère Sports expertise in consulting and collaborating with right holders is underlined by our work with the European Professional Club Rugby (EPCR). We provide consultancy services and also sell marketing rights for the European Rugby Champions Cup and Challenge Cup.

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Cricket

Lagardère Sports has over 30 years of experience across all aspects of cricket and its commercialisation. Projects that our experienced team has been involved in include acquiring the worldwide commercial rights to all ICC properties including the 2003 and 2007 ICC Cricket World Cups, securing and monetising global media rights for the Indian Premier League, developing sponsorship programs for clients in bilateral events, IPL and ICC events including the 2015 Cricket World Cup. We are developing the commercial proposition for a Twenty20 league, as well as creating and managing international cricket tournaments and events. Lagardère Sports also managed global cricketing icon Sachin Tendulkar and international cricketer Gautam Gambhir.

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WINTERSPORT

In Wintersports, we are the exclusive partner to the German Ski Federation and their World Cup events in disciplines like Ski Jumping, Alpine Skiing and Ski Cross.

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HANDBALL

A sport that continues to grow and attract new fans, we have seen the vast opportunities represented by handball. We hold exclusive rights for the Men’s and Women’s World Cups in 2017, German Men and Women National Teams, and nonexclusive rights for the French National League.

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BASKETBALL

In basketball we have the non-exclusive rights for the FFBB and provide marketing services for the French national teams.

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MOTORSPORT

In Formula 1 and DTM, Lagardère Sports have exclusive rights to Mercedes AMG Petronas and Mercedes DTM.