Football is a cornerstone of our history, anchored in our long term presence in Africa, Asia and Europe.
Partner to over 100 European clubs and a long term media and marketing partnership with two FIFA confederations, we have generated more than US$6 billion in revenue over 10 years for our clients. We use the same dedication, pride and team spirit showcased by football fans across the globe to create integrated

and innovative solutions for our clients. From managing comprehensive marketing rights, exclusive advertising rights, stadium naming rights, exclusive media and commercial rights, television production services and hospitality sales we help the global football industry maximise the infinite opportunities and revenues the sport offers.


African Football

The passion for football across Africa resonates with our teams and cements our long term partnership with the Confédération Africaine de Football. As a trusted partner we manage the sale of marketing and media rights as well as provide television production services for the confederation’s biggest tournaments including the African Nations Championship, the CAF Super Cup, the CAF Champions League, the CAF Confederation Cup and the Africa Cup of Nations, as well as managing the distribution of media rights and providing television production services for the 2018 FIFA World Cup African Qualifiers. A sport that transcends the entire continent we also continue to develop and promote African football all over the world on a local, regional and global level through our worldwide network, creating value for partners and stakeholders of the sport on the African continent.

Football_AFC Asian cup Australia_2

Asian Football

Our dominant position in the business of football globally is reinforced by the long-term strategic partnerships with key rights holders in Asia who harness our strengths in selling commercial rights and event organisation. A reliable and exclusive partner of the Asian Football Confederation (AFC) for 25 years, we manage the confederation’s biggest football assets including the AFC Asian Cup which boasts a television reach of over two billion, the 2018 FIFA World Cup Asian Qualifiers, and AFC Champions League – the region’s number one club competition. Providing further value for clients in Asia, we manage and utilise the commercial rights of the AFF Suzuki Cup, an event followed throughout South East Asia.


Football_AFC Asian cup Australia_2

European Football


Another distinct advantage our clients in football can benefit from is the combination of our international expertise with local market knowledge. This is shown by our continuous expansion of our core football business across Europe. We use the power and reach of clubs and leagues to utilise and maximise every cost stream and opportunity for revenue as well as generating unprecedented exposure for clients.



Our team in Germany covers the entire spectrum of sports marketing – from stadium advertising and kit sponsorship to hospitality programmes. We are the comprehensive marketing partner for 15 professional football clubs and market selective rights for many other clubs.


In the United Kingdom we have exclusive rights contracts with 11 English Premier League clubs and 22 teams in the Football League. We also work on behalf of major governing bodies such as The Football Association, The Premier League and The Football League, delivering key advertising services and supporting many leading clubs on critical sponsorship projects.


Our work in France includes managing the comprehensive marketing for seven Ligue 1 and Ligue 2 clubs. We are also a non-exclusive partner to most of the other clubs in Ligue 1.


Across the rest of Europe

We also manage comprehensive marketing rights for four clubs in Sweden, three clubs in the Netherlands and one first league club in Hungary as well as selling hospitality and sponsorship products on behalf of the Hungarian Football Association. Furthermore, we are the exclusive partner to the Polish Football Association and market the Polish national team as well as the Polish Cup.

Football_UFA SPORT
Football_UFA SPORT

U! Sports

Our subsidiary, U! Sports, is an internationally active sports marketing agency with its headquarters based in Hamburg, Germany. By working with U! Sports’ management and operations teams, Lagardère Sports is ideally positioned to deliver on its promise of a new and uniquely transparent approach to the business of sports marketing.