Lagardère Sport ensures that events help clients reach their sales, sponsorship and media objectives. We own, organise and produce a prestigious programme of top-tier events throughout the world.

We are on the world’s playing fields throughout the year. Our ambition is simple – to create enjoyable experiences for fans and athletes that offer additional sources of revenue for our clients.

Premium professional events require a spectrum of services for success. We rise to the challenge, offering full turnkey solutions that are approved by the most prominent bodies in sport administration.

Event logistics and production underpin the solidity of our offer, enabling us to procure sponsorship deals that contribute to our marketing strategy. In turn, we pursue growth in revenue through creative ticket sale tactics that balance pricing and the social experience of live events.

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Through partnerships with tour operators, we maximise ticket sales and drive event visitation from international markets, helping governing bodies, municipalities and governments to achieve their goals.

Corporate hospitality packages are also integral to our marketing mix. We offer services in PR and promotion to round out our offer and ensure exposure, awareness and event success.

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Through partnerships with tour operators, we maximise ticket sales and drive event visitation from international markets, helping governing bodies, municipalities and governments to achieve their goals.

Corporate hospitality packages are also integral to our marketing mix. We offer services in PR and promotion to round out our offer and ensure exposure, awareness and event success.

Our Services

Conception and Planning

We work with clients to turn ideas into events. Our teams create original concepts to produce one-of-a-kind moments for athletes, brands and businesses. These ideas are then put into action with tight planning, organisation and stakeholder relations. Whether in the heart of a vibrant city or smaller venues, we can provide integrated solutions for events.

 

Marketing, Ticket Sales and Corporate Hospitality

Marketing plays a big role in the success of an event. Through creating integrated marketing and media campaigns we work with clients to promote events to a wide range of audiences, helping businesses and events reach maximum brand awareness. With a strong track record of combining sport and business we are also able to deliver valuable, corporate hospitality programmes at our events. Furthermore we manage all aspects of ticketing from fan engagement to sales, to help businesses strengthen customer relationships.

Event Logistics and Production

We know that high calibre sports events demand well thought out logistics and production management processes. To keep our clients’ events running smoothly, our specialists secure and manage fields of play, handling set up to take down to ensure seamless execution, on time, on the big day.

Media Production and Distribution

With our experience, specialist knowledge and strong track record of working with broadcast partners in the national and international markets we ensure high-quality coverage with an extensive reach for events. Constantly in correspondence with our media partners we perpetually strengthen and build our network of contacts.

Event Sponsorship, Procurement and Execution

To get the most out of their event investments, brands and companies need long-term partners who can effectively guide them through the event sponsorship process. We are a trusted expert, providing sponsors with original activation ideas. To strengthen the activation process, we work on direct marketing and sales opportunities with clear communication to reach target audiences.

PR and Promotion

With expert knowledge in sport marketing we utilise our client’s campaigns and projects to present brands, products and messages on target as well as promote and inform.

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Our stories

Web.com Tour Events

The Web.com Tour was founded in 1990. Owned by the PGA, it is the pathway to the prestigious PGA Tour. Since 2013, all 50 available PGA Tour cards are delivered through the Web.com Tour. Lagardère Sports produces and manages 2 key events on the Web.com and leverages them to gather substantial amounts of money for hundreds of charities. This is our “TICKETS Fore CHARITY” programme.

At the Albertson’s Boise Open, presented by Kraft and Nabisco, we have delivered over 18M $USD in donations since in 1990. In 2014 alone, the event generated
1.4M $USD in Albertson’s corporate home town of Boise, Idaho. We followed suite this year, bringing in
1M $USD for a good cause.We did the same at the WinCo Foods Portland Open, presented by Kraft Heinz. In year number two, the programme has generated over
300,000 $USD.

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Our stories

BNP Paribas WTA Finals Singapore

As the crown jewel event of the Women’s Tennis Association (WTA), the BNP Paribas WTA Finals Singapore presented by SC Global is the most prestigious tournament on the women’s tennis circuit. As the winner of a competitive bidding process to promote, host and manage the tournament from 2014 to 2018, Lagardère Sports’ had one goal: turning the tournament into one of the world’s biggest sports, lifestyle and entertainment festivals. In collaboration with the government of Singapore, we created an unforgettable experience for players, officials, sponsors, the media and fans. In 2014, our pre-event “Road to Singapore” campaign created a tangible buzz across news and social media that

dominated headlines. We secured over 25 official sponsors who connected with fans through myriad touch points both on-screen and in-stadium. The inaugural WTA Finals’ television viewership figures hit a record high with more than 475 million homes from 177 countries tuning in to watch the matches, while 129,000 attended the 10-day festival of tennis. This attendance was the highest since 2000 at Madison Square Garden in New York. On social media, the WTA Finals engaged more than 60 million fans online throughout the course of the tournament. Sponsors enjoyed nearly 2,866 hours of brand exposure on live TV and achieved a total media value of over US$190 million.

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